{"name":"Hemköp","domain":"hemkop.se","url":"https://optimly.ai/brand/hemköp","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Swedish grocery retailer offering food, household products, online shopping, store pickup, home delivery, promotions and recipes.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hemkop.se","updated_at":"2026-11-07T06:02:00.443776+00:00"},{"key":"description","label":"Description","shape":"text","content":"Hemköp operates grocery stores and an online grocery service. Customers can shop for groceries, access weekly offers, find nearby stores, order for home delivery or pickup, and explore recipes.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hemkop.se","updated_at":"2026-11-07T06:02:00.443776+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To make it easier for customers to eat better and enjoy more good days through good products, offers and helpful service.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hemkop.se","updated_at":"2026-11-07T06:02:00.443776+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://hemkop.se","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hemkop.se","updated_at":"2026-11-07T06:02:00.443776+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Warm, welcoming, helpful and food-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hemkop.se","updated_at":"2026-11-07T06:02:00.443776+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps consumers conveniently buy everyday groceries, find good-value offers, locate nearby stores, and plan meals with recipes and shopping lists.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hemkop.se","updated_at":"2026-11-07T06:02:00.443776+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Grocery retail\nOnline grocery shopping\nHome delivery and in-store pickup\nWeekly promotions and member offers\nStore locator with opening hours and services\nRecipe discovery and shoppable recipes\nMobile scanning in participating stores","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hemkop.se","updated_at":"2026-11-07T06:02:00.443776+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Groceries and fresh food\nHousehold and personal-care products\nOnline grocery orders\nWeekly offers and promotions\nRecipes and shoppable meal plans","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hemkop.se","updated_at":"2026-11-07T06:02:00.443776+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Prices vary by product, store and offer. Hemköp promotes weekly deals, member prices and selected products under its “Alltid bra pris” (“Always good price”) range.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hemkop.se","updated_at":"2026-11-07T06:02:00.443776+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Grocery retail and online grocery commerce","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hemkop.se","updated_at":"2026-11-07T06:02:00.443776+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers and households shopping for groceries and everyday household products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hemkop.se","updated_at":"2026-11-07T06:02:00.443776+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers and households seeking convenient grocery shopping, competitive offers, meal inspiration and options for home delivery or store pickup.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hemkop.se","updated_at":"2026-11-07T06:02:00.443776+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying everyday groceries and household essentials\nOrdering groceries online for home delivery\nOrdering online and collecting purchases in store\nFinding nearby stores, opening hours and available services\nUsing weekly promotions and member offers\nPlanning meals with recipes and shopping lists\nScanning and paying for purchases with the Hemköp app","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hemkop.se","updated_at":"2026-11-07T06:02:00.443776+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Convenient access to groceries through stores and online shopping\nFlexible delivery or in-store pickup options\nAccess to weekly promotions and member benefits\nEasier meal planning through recipes and shopping lists\nAbility to find relevant store services and opening hours","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hemkop.se","updated_at":"2026-11-07T06:02:00.443776+00:00"}]}],"last_refreshed_at":"2026-11-07T06:02:00.453514+00:00","last_changed_at":"2026-11-07T06:02:00.463032+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=c6d00350-2259-41b2-a994-eeb23c4b85f0"}