{"name":"Henderson Castle","domain":"hendersoncastle.com","url":"https://optimly.ai/brand/henderson-castle","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Historic luxury castle estate in Kalamazoo, Michigan offering bed-and-breakfast accommodations, dining, spa services, wine tasting, weddings, tours, and private events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hendersoncastle.com","updated_at":"2026-11-08T03:02:12.840452+00:00"},{"key":"description","label":"Description","shape":"text","content":"Henderson Castle is a historic Queen Anne-style estate completed in 1895 and operated as a boutique bed and breakfast. Located on a hill overlooking Kalamazoo, the property includes uniquely appointed guest rooms, cottages, the Upjohn House, h CHOP HOUSE restaurant, a Spirits Lounge, wine cave, vineyard, day spa, rooftop hot tub, event spaces, tours, tea service, and special events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hendersoncastle.com","updated_at":"2026-11-08T03:02:12.840452+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To preserve and operate Henderson Castle as a sustainable, accessible destination where guests can relax, dine, celebrate, and experience the historic property.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hendersoncastle.com","updated_at":"2026-11-08T03:02:12.840452+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Master French Chef François Moyet operates Henderson Castle. He acquired the property in 2011; the castle was donated to the Henderson Castle Foundation in 2013.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hendersoncastle.com","updated_at":"2026-11-08T03:02:12.840452+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://hendersoncastle.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hendersoncastle.com","updated_at":"2026-11-08T03:02:12.840452+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Enchanting, warm, romantic, hospitality-focused, and experiential, with fairytale and luxury language.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hendersoncastle.com","updated_at":"2026-11-08T03:02:12.840452+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1895, when construction of the castle was completed.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hendersoncastle.com","updated_at":"2026-11-08T03:02:12.840452+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Kalamazoo, Michigan, United States","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hendersoncastle.com","updated_at":"2026-11-08T03:02:12.840452+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"The castle was donated to the Henderson Castle Foundation in 2013 and is operated by François Moyet.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hendersoncastle.com","updated_at":"2026-11-08T03:02:12.840452+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides a distinctive destination for overnight stays, dining, relaxation, celebrations, weddings, corporate meetings, and other events in a historic castle setting.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hendersoncastle.com","updated_at":"2026-11-08T03:02:12.840452+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Boutique bed-and-breakfast lodging\nFine dining and Sunday brunch\nSpa services including massages and facials\nWine production, wine cave visits, and wine tastings\nQueen's Tea Service and Princess Tea Parties\nCastle tours\nWedding and reception hosting\nCorporate meetings and private events","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hendersoncastle.com","updated_at":"2026-11-08T03:02:12.840452+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Henderson Castle guest rooms and suites\nGuest cottages\nUpjohn House accommodations\nh CHOP HOUSE restaurant\nSpirits Lounge\nWine Cave and wine tasting experiences\nDay spa\nQueen's Tea Service","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hendersoncastle.com","updated_at":"2026-11-08T03:02:12.840452+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Gift certificates start at $25. Room pricing is per night, but specific room rates are not provided. Rooms include complimentary breakfast; stays with two or more dinner entrees receive a $20 dining credit toward dinner at h CHOP HOUSE, subject to stated conditions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hendersoncastle.com","updated_at":"2026-11-08T03:02:12.840452+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality, lodging, dining, wellness, weddings, and events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hendersoncastle.com","updated_at":"2026-11-08T03:02:12.840452+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Locals and travelers, couples, families, wedding parties, corporate groups, and guests seeking dining, spa, wine, tea, tours, or special events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hendersoncastle.com","updated_at":"2026-11-08T03:02:12.840452+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travelers and couples seeking a distinctive historic luxury stay; individuals and groups planning weddings, celebrations, corporate meetings, private events, or experiential dining and leisure activities in Kalamazoo, Michigan.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hendersoncastle.com","updated_at":"2026-11-08T03:02:12.840452+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Romantic getaways and overnight stays\nBed-and-breakfast vacations\nWeddings and rehearsal dinners\nBridal showers and family celebrations\nCorporate meetings and events\nHoliday parties and special getaways\nFine dining and Sunday brunch\nSpa visits and couples massages","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hendersoncastle.com","updated_at":"2026-11-08T03:02:12.840452+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"A memorable and unique castle stay\nRelaxation and rejuvenation through spa services and leisure amenities\nAccess to gourmet dining and special culinary experiences\nA distinctive venue for weddings and celebrations\nA historic, fairytale-like setting for events and getaways\nOpportunities to explore the castle through tours and hosted experiences","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hendersoncastle.com","updated_at":"2026-11-08T03:02:12.840452+00:00"}]}],"last_refreshed_at":"2026-11-08T03:02:12.849995+00:00","last_changed_at":"2026-11-08T03:02:12.860578+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=f9e3d534-2363-4d07-bc0a-4d2b312aa518"}