{"name":"Hersey & Son Silversmiths","domain":"hersey.co.uk","url":"https://optimly.ai/brand/hersey-son-silversmiths","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Traditional UK silversmiths offering handmade sterling silver jewellery, silverware, personalised gifts and engraved keepsakes.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hersey.co.uk","updated_at":"2026-11-06T22:20:41.260759+00:00"},{"key":"description","label":"Description","shape":"text","content":"Hersey & Son Silversmiths sells handmade and handcrafted sterling silver jewellery, silverware, children’s gifts and personalised keepsakes directly from its workshop. Products are hallmarked, gift boxed and many can be engraved.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hersey.co.uk","updated_at":"2026-11-06T22:20:41.260759+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide quality silverware, expert engraving and reliable service through handmade, hallmarked sterling silver products sold directly from the workshop.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hersey.co.uk","updated_at":"2026-11-06T22:20:41.260759+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://hersey.co.uk","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hersey.co.uk","updated_at":"2026-11-06T22:20:41.260759+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Traditional, reassuring, craftsmanship-led and service-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hersey.co.uk","updated_at":"2026-11-06T22:20:41.260759+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1955","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hersey.co.uk","updated_at":"2026-11-06T22:20:41.260759+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides meaningful, personalised and gift-ready sterling silver products for special occasions, keepsakes and everyday jewellery needs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hersey.co.uk","updated_at":"2026-11-06T22:20:41.260759+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Handmade and handcrafted sterling silver production\nPersonalised engraving of names, dates, initials and short messages\nUK hallmarking and quality assurance\nGift presentation with boxes, pouches, care cards and polishing cloths\nDirect-to-consumer workshop sales\nUK and international delivery\nJewellery, silverware and keepsake product design","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hersey.co.uk","updated_at":"2026-11-06T22:20:41.260759+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Sterling silver jewellery for men, women and children\nSilver necklaces, earrings, bracelets, bangles and chains\nEngraved cufflinks and bookmarks\nSilverware including cups, egg cups, spoons, napkin rings and wine coasters\nChildren’s and baby gifts including cups, spoons, rattles, tooth boxes and bracelets\nPersonalised keepsakes and gifts\nSilver yo-yos and other novelty silver gifts\nGift bags and gift packaging","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hersey.co.uk","updated_at":"2026-11-06T22:20:41.260759+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Product prices are displayed online in the selected currency. Examples shown include silver jewellery and gifts from $35, with larger silverware items priced above $500. Engraving is listed at $7 plus $1 per character on the provided product pages. UK delivery is free on orders over £50; paid UK and international delivery options are also available.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hersey.co.uk","updated_at":"2026-11-06T22:20:41.260759+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Silversmithing, jewellery, silverware and personalised gifts retail.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hersey.co.uk","updated_at":"2026-11-06T22:20:41.260759+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers purchasing sterling silver jewellery, silverware, personalised gifts and keepsakes, including buyers shopping for babies, children, christenings, birthdays, retirements, weddings and other special occasions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hersey.co.uk","updated_at":"2026-11-06T22:20:41.260759+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and gift buyers seeking traditional, hallmarked sterling silver products with optional personalisation and gift-ready presentation.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hersey.co.uk","updated_at":"2026-11-06T22:20:41.260759+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Christening and naming-day gifts\nNew baby and newborn gifts\nChildren’s keepsakes and first-tooth gifts\nPersonalised birthday and retirement presents\nTeacher, graduate and book-lover gifts\nWedding and special-occasion gifts\nPersonalised jewellery and accessories\nEveryday sterling silver jewellery","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hersey.co.uk","updated_at":"2026-11-06T22:20:41.260759+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Receive a personalised keepsake engraved with a name, date or message\nGive a gift that arrives gift boxed and ready to present\nPurchase sterling silver products with London Assay Office or other stated hallmarking\nBuy directly from the workshop\nAccess free UK delivery on qualifying orders\nUse a 60-day returns or exchange policy on eligible items\nChoose from multiple engraving fonts and product options","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hersey.co.uk","updated_at":"2026-11-06T22:20:41.260759+00:00"}]}],"last_refreshed_at":"2026-11-06T22:20:41.267971+00:00","last_changed_at":"2026-11-06T22:20:41.274218+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=eb353605-3c43-4dfa-8934-532e07d49db3"}