{"name":"Heyn","domain":"heyn.at","url":"https://optimly.ai/brand/heyn","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Heyn is a German-language bookstore and online bookshop offering books, recommendations, events and reading-related content.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://heyn.at","updated_at":"2026-11-07T05:47:53.988719+00:00"},{"key":"description","label":"Description","shape":"text","content":"Heyn presents and sells books online, shares curated reading recommendations and book tips, and promotes events, a newsletter, a podcast and a reading magazine.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://heyn.at","updated_at":"2026-11-07T05:47:53.988719+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://heyn.at","source_type":"1p_website","source_label":"Brand's website","source_url":"https://heyn.at","updated_at":"2026-11-07T05:47:53.988719+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"German-language, personable, promotional and reading-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://heyn.at","updated_at":"2026-11-07T05:47:53.988719+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps readers discover, evaluate and purchase books, while providing access to book tips, literary events and reading-related content.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://heyn.at","updated_at":"2026-11-07T05:47:53.988719+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online book catalog and shopping cart\nCurated weekly reading recommendations\nBook tips and themed book selections\nLiterary events and book-related experiences\nNewsletter registration\nWhatsApp access\nBook podcast content\nReading magazine content","source_type":"1p_website","source_label":"Brand's website","source_url":"https://heyn.at","updated_at":"2026-11-07T05:47:53.988719+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Books in hardcover and paperback formats\nBook recommendations\nBook tips from Mr. HEYN\nLiterary events\nBook podcast\nReading magazine\nNewsletter","source_type":"1p_website","source_label":"Brand's website","source_url":"https://heyn.at","updated_at":"2026-11-07T05:47:53.988719+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Books are listed with individual prices in euros; examples shown range from €14.10 to €28.70.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://heyn.at","updated_at":"2026-11-07T05:47:53.988719+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Bookselling and retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://heyn.at","updated_at":"2026-11-07T05:47:53.988719+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Readers and book buyers, including children and young people; the site also promotes book-related events and food offerings.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://heyn.at","updated_at":"2026-11-07T05:47:53.988719+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"People seeking to discover and purchase books, receive curated reading recommendations, and participate in book-related events or content.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://heyn.at","updated_at":"2026-11-07T05:47:53.988719+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Discovering weekly reading recommendations\nPurchasing books online\nFinding books for children and young people\nExploring books by theme or literary award\nFollowing book tips from Mr. HEYN\nAttending book-related events\nListening to book podcast content\nReading the HEYN reading magazine","source_type":"1p_website","source_label":"Brand's website","source_url":"https://heyn.at","updated_at":"2026-11-07T05:47:53.988719+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Find and purchase selected books online\nDiscover books suited to different reading interests and age groups\nAccess curated book recommendations and tips\nEngage with book-related events and media content","source_type":"1p_website","source_label":"Brand's website","source_url":"https://heyn.at","updated_at":"2026-11-07T05:47:53.988719+00:00"}]}],"last_refreshed_at":"2026-11-07T05:47:54.035589+00:00","last_changed_at":"2026-11-07T05:47:54.280576+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=f112ca13-c4bc-4126-bbe6-49db3eae808d"}