{
  "slug": "heysam",
  "name": "Heysam",
  "description": "Hey Sam is a free, confidential, nonjudgmental peer-to-peer mental health support textline for youth up to age 24. It is designed for and staffed by young people to provide support for those feeling depressed, overwhelmed, or having thoughts of suicide.",
  "url": "https://optimly.ai/brand/heysam",
  "websiteUrl": "https://samaritanshope.org/",
  "logoUrl": "https://logo.clearbit.com/samaritanshope.org",
  "baiScore": 60,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Mental Health Crisis & Suicide Prevention Lifelines",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-22T23:43:58.301Z",
  "verifiedVitals": {
    "website": "https://samaritanshope.org",
    "category": "Mental Health Support",
    "what_it_does": "Hey Sam is a peer-to-peer mental health support textline that offers free, confidential, and nonjudgmental support for young people up to age 24.",
    "primary_audience": "Youth up to age 24",
    "core_product": "Peer-to-peer mental health support textline",
    "pricing_model": {
      "kind": "free",
      "detail": "Free and confidential"
    },
    "parent_ownership": "Samaritans",
    "named_competitors": null
  },
  "intentTags": {
    "problemIntents": [
      "Mental health struggles",
      "Feeling depressed",
      "Feeling overwhelmed",
      "Thoughts of suicide",
      "Need for confidential support",
      "Lack of peer understanding"
    ],
    "solutionIntents": [
      "Peer support textline",
      "Youth mental health services",
      "Crisis support for young people",
      "Emotional support programs",
      "Confidential counseling alternatives"
    ],
    "evaluationIntents": [
      "Volunteer for mental health support",
      "Donate to youth mental health programs",
      "Compare mental health text services",
      "Effectiveness of peer support",
      "Mental health resource evaluation"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1790301551640
}