{
  "slug": "highland-2-highland-3",
  "name": "Highland (Highland 2 / Highland 3)",
  "description": "Highland is a professional screenwriting and text editing application developed by Quote-Unquote Apps. It is designed to allow writers to focus on plain text using the Fountain screenplay syntax, which then automatically converts into industry-standard formatted scripts.",
  "url": "https://optimly.ai/brand/highland-2-highland-3",
  "websiteUrl": null,
  "logoUrl": "https://logo.clearbit.com/highland2.app",
  "baiScore": 62,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": "Misread",
  "archetype_status": "active",
  "category": "Software",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-02T00:06:06.400Z",
  "verifiedVitals": {
    "website": "https://highland2.app",
    "founded": "2012",
    "headquarters": "Los Angeles, CA",
    "pricing_model": "Freemium (Free version with watermark; One-time purchase for Pro)",
    "core_products": "Highland 2 (Screenwriting Software), Fountain syntax support",
    "key_differentiator": "A \"plain text\" philosophy that removes formatting friction while providing advanced screenplay-specific analytics like Gender Analysis.",
    "target_markets": "Screenwriters, novelists, playwrights, and academic writers on macOS.",
    "employee_count": "1-10",
    "funding_stage": "Privately held / Bootstrapped",
    "subcategory": "Creative Writing & Screenwriting Software"
  },
  "intentTags": {
    "problemIntents": [
      "Word Processing Software (Manual Formatting): Writing scripts and screenplays in Microsoft Word or Google Docs using custom templates and manual tab-spacing.",
      "Generic Markdown/Text Editors: Using basic text editors like TextEdit, Notepad, or Obsidian and manually applying formatting later.",
      "Legacy Methods: Continuing to use outdated versions of software or pen-and-paper for initial drafting."
    ],
    "solutionIntents": [
      "best screenwriting software for mac plain text",
      "what is fountain format screenwriting software",
      "screenwriting tools by john august",
      "best distraction free writing software for windows",
      "screenwriting app with gender analysis feature",
      "Final Draft / Fade In: Standard industry software for screenwriting that uses proprietary formats rather than plain text."
    ],
    "evaluationIntents": []
  },
  "timestamp": 1785746652885
}