{"name":"Highway 21 Drive-In Movie Theater","domain":"hwy21drivein.com","url":"https://optimly.ai/brand/highway-21-drive-in-movie-theater","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Highway 21 Drive-In Movie Theater is a three-screen drive-in theater in Beaufort, South Carolina, offering movies under the stars, concession food, community events, and seasonal activities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hwy21drivein.com","updated_at":"2026-11-08T03:12:59.839548+00:00"},{"key":"description","label":"Description","shape":"text","content":"Highway 21 Drive-In is the only drive-in movie theater in the Lowcountry and has operated since 1978. It offers single-feature nights on Thursdays and Sundays, double-feature nights on Fridays and Saturdays, concession food, special events, and a nostalgic outdoor movie experience.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hwy21drivein.com","updated_at":"2026-11-08T03:12:59.839548+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To preserve the drive-in experience, bring people together, and create memorable movie nights and community experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hwy21drivein.com","updated_at":"2026-11-08T03:12:59.839548+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://hwy21drivein.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hwy21drivein.com","updated_at":"2026-11-08T03:12:59.839548+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Nostalgic, welcoming, family-friendly, community-oriented, and informal.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hwy21drivein.com","updated_at":"2026-11-08T03:12:59.839548+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1978","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hwy21drivein.com","updated_at":"2026-11-08T03:12:59.839548+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Beaufort, South Carolina","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hwy21drivein.com","updated_at":"2026-11-08T03:12:59.839548+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Came under new ownership in May 2022.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hwy21drivein.com","updated_at":"2026-11-08T03:12:59.839548+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides an alternative to traditional movie theaters by offering an outdoor, nostalgic entertainment experience for movies, events, and community gatherings.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hwy21drivein.com","updated_at":"2026-11-08T03:12:59.839548+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Outdoor movie screenings across three screens\nSingle-feature and double-feature programming\nOnline movie ticket booking\nConcession stand service\nSpecial events and community gatherings\nSeasonal and family-friendly activities\nRV traveler welcome and road-trip entertainment","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hwy21drivein.com","updated_at":"2026-11-08T03:12:59.839548+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Screen 1 movie tickets\nScreen 2 movie tickets\nScreen 3 movie tickets\nConcession stand offerings\nSpecial events and community activities","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hwy21drivein.com","updated_at":"2026-11-08T03:12:59.839548+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Adult tickets are $11; children ages 5–12 are $6; children four and under are free; seniors ages 60 and over are $9; military tickets are $9 with ID. Friday and Saturday admission covers both movies on the selected screen.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hwy21drivein.com","updated_at":"2026-11-08T03:12:59.839548+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Entertainment and leisure","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hwy21drivein.com","updated_at":"2026-11-08T03:12:59.839548+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Families, friends, couples, movie lovers, local community members, visitors to the Lowcountry, and traveling RV guests.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hwy21drivein.com","updated_at":"2026-11-08T03:12:59.839548+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"People seeking an affordable, family-friendly outdoor movie and entertainment experience in or around Beaufort and the Lowcountry.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hwy21drivein.com","updated_at":"2026-11-08T03:12:59.839548+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Watching movies under the stars\nEnjoying single-feature movie nights\nAttending Friday or Saturday double features\nFamily outings and activities\nCommunity gatherings and special entertainment\nSeasonal and vendor events\nAdding a drive-in movie to an RV road trip","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hwy21drivein.com","updated_at":"2026-11-08T03:12:59.839548+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Unforgettable movie-night memories\nA nostalgic alternative to a traditional theater\nAffordable entertainment for families and groups\nOpportunities to gather with the community\nA memorable road-trip stop for RV travelers","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hwy21drivein.com","updated_at":"2026-11-08T03:12:59.839548+00:00"}]}],"last_refreshed_at":"2026-11-08T03:12:59.846148+00:00","last_changed_at":"2026-11-08T03:12:59.851511+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=8683d5e0-7035-41da-8e58-9ac49e62c9ac"}