{
  "slug": "hilleberg",
  "name": "hilleberg",
  "description": "Hilleberg manufactures high-quality, durable tents and shelters designed for various outdoor adventures, including all-season and 3-season use. The company also offers accessories for camping.",
  "url": "https://optimly.ai/brand/hilleberg",
  "websiteUrl": "https://hilleberg.com/",
  "logoUrl": "https://logo.clearbit.com/hilleberg.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Hiking & Backpacking Gear",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-11T20:19:48.871Z",
  "verifiedVitals": {
    "website": "https://hilleberg.com"
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1790007797943
}