{
  "slug": "hilti-on-track",
  "name": "hilti-on-track",
  "description": "Hilti On-Track is a digital platform provided by Hilti, designed for customers to manage their Hilti accounts, track assets, and access various digital services related to their construction projects and tools. It serves as a centralized hub for Hilti customers.",
  "url": "https://optimly.ai/brand/hilti-on-track",
  "websiteUrl": "https://ontrack3.hilti.com/",
  "logoUrl": "https://logo.clearbit.com/ontrack3.hilti.com",
  "baiScore": 32.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Construction Fleet Management & Telematics",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-30T19:30:17.576Z",
  "verifiedVitals": {
    "website": "https://ontrack3.hilti.com",
    "category": "Asset Management System",
    "what_it_does": "Hilti ON!Track is a cloud-based asset management solution designed for the construction industry. It helps companies track and manage their tools, equipment, consumables, and other materials, regardless of manufacturer, across jobsites, warehouses, and vehicles. The system utilizes RFID/barcode and Bluetooth tags, along with GPS trackers for heavy equipment, to provide visibility into asset location, usage, maintenance schedules, and safety certifications. Its aim is to enhance productivity, minimize downtime, prevent loss and theft, and ensure compliance.",
    "primary_audience": "Construction industry, including contractors, field service organizations, specialty trades, and builders, as well as mid to large-sized companies in construction, manufacturing, oil, gas, mechanical, and electrical industries.",
    "core_product": "The ON!Track asset management system, which comprises hardware (RFID/barcode/Bluetooth tags, GPS trackers, and gateways) and cloud-based software (web and mobile application) for tracking, inventory management, maintenance scheduling, and compliance.",
    "parent_ownership": "Hilti Corporation, which is privately owned by the Martin Hilti Family Trust.",
    "named_competitors": [
      "Milwaukee One-Key",
      "DeWalt Tool Connect",
      "Airpinpoint",
      "MapTrack",
      "ShareMyToolbox",
      "Asset Panda",
      "ToolWatch by AlignOps",
      "GoCodes",
      "Sortly",
      "UpKeep",
      "calemEAM",
      "Eptura Asset",
      "Tractian",
      "Dematic Sprocket",
      "OneVizion",
      "AgileAssets",
      "Blue Mountain RAM",
      "TOOLTRIBE"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1790030230606
}