{
  "slug": "hippeas",
  "name": "hippeas",
  "description": "HIPPEAS offers a range of crunchy, plant-based snacks made from chickpeas and yellow peas, including puffs, protein crunch, and tortilla chips. The brand emphasizes \"Far Out Flavor\" without \"Snackrifice,\" providing products rich in plant protein and fiber while being better for both consumers and the environment.",
  "url": "https://optimly.ai/brand/hippeas",
  "websiteUrl": "https://hippeas.com/",
  "logoUrl": "https://logo.clearbit.com/hippeas.com",
  "baiScore": 97.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Convenient & Healthy Snacks",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-03T21:33:56.353Z",
  "verifiedVitals": {
    "website": "https://hippeas.com",
    "category": "Snack Food",
    "what_it_does": "Sells plant-based snack foods made from chickpeas and yellow peas, including protein crunch, chickpea puffs, chickpea tortilla chips, and chickpea pops.",
    "primary_audience": "Consumers seeking healthy, plant-based, and environmentally conscious snack options.",
    "core_product": "Chickpea puffs, chickpea tortilla chips, chickpea protein crunch, and chickpea pops.",
    "pricing_model": {
      "kind": "transactional",
      "detail": "Products are sold individually or in multi-packs, with an option to subscribe for recurring deliveries at a discounted price."
    },
    "parent_ownership": null
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789815073665
}