{
  "slug": "hm-group",
  "name": "hm-group",
  "description": "H&M Group is a global family of brands and businesses that enables customers around the world to express themselves through fashion and design in a sustainable way. They operate a diverse portfolio of brands catering to various styles and market segments, including conventional retail, members-only essentials, and secondhand fashion.",
  "url": "https://optimly.ai/brand/hm-group",
  "websiteUrl": "https://hmgroup.com/",
  "logoUrl": "https://logo.clearbit.com/hmgroup.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Multi-brand Fashion Retailers",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-05T02:31:11.103Z",
  "verifiedVitals": {
    "website": "https://hmgroup.com"
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789868726303
}