# hm-group

> Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed September 5, 2026.

> H&M Group is a global family of brands and businesses that enables customers around the world to express themselves through fashion and design in a sustainable way. They operate a diverse portfolio of brands catering to various styles and market segments, including conventional retail, members-only essentials, and secondhand fashion.

- Business Profile: https://optimly.ai/brand/hm-group
- Publisher: Optimly (https://optimly.ai)
- Dataset: Optimly AI Brand Index (https://optimly.ai/brand)
- Official website: https://hmgroup.com/
- Logo: https://logo.clearbit.com/hmgroup.com
- Slug: hm-group
- Category: Multi-brand Fashion Retailers
- Last Analyzed: September 5, 2026
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## Full Details / RAG Data
### Overview
hm-group has a Business Profile in the Optimly AI Brand Index.
H&M Group is a global family of brands and businesses that enables customers around the world to express themselves through fashion and design in a sustainable way. They operate a diverse portfolio of brands catering to various styles and market segments, including conventional retail, members-only essentials, and secondhand fashion.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | hm-group |
| Slug         | hm-group |
| URL          | https://optimly.ai/brand/hm-group |
| Logo         | https://logo.clearbit.com/hmgroup.com |
| Category     | Multi-brand Fashion Retailers |
| Last Analyzed | September 5, 2026 |
| Last Updated | 2026-09-21T06:00:02.510Z |
### Links
- Canonical page: https://optimly.ai/brand/hm-group
- Official website: https://hmgroup.com/
- Publisher: https://optimly.ai
- Dataset: https://optimly.ai/brand
- JSON endpoint: /brand/hm-group.json
- LLMs.txt: /brand/hm-group/llms.txt