{"name":"Hobby Japan","domain":"hobbyjapan.co.jp","url":"https://optimly.ai/brand/hobby-japan","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Hobby Japan is a Japanese hobby-focused publisher and retailer that develops and sells hobby products, games, character goods, and publications.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hobbyjapan.co.jp","updated_at":"2026-11-08T02:50:38.783440+00:00"},{"key":"description","label":"Description","shape":"text","content":"Hobby Japan Co., Ltd. operates across hobby publishing, product development, games, character development and licensing, web media, import and distribution, and retail. Its offerings include magazines, novels, comics, manuals, figures, miniature cars, scale models, board games, tabletop role-playing games, trading card games, and hobby-related goods.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hobbyjapan.co.jp","updated_at":"2026-11-08T02:50:38.783440+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"With the motto “bringing hobby from all over the world to hobby lovers,” Hobby Japan aims to stimulate the curiosity of hobby lovers and create products and services that meet customers’ needs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hobbyjapan.co.jp","updated_at":"2026-11-08T02:50:38.783440+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Daisuke Matsushita, President.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hobbyjapan.co.jp","updated_at":"2026-11-08T02:50:38.783440+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://hobbyjapan.co.jp","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hobbyjapan.co.jp","updated_at":"2026-11-08T02:50:38.783440+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Hobby-focused, informative, and product-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hobbyjapan.co.jp","updated_at":"2026-11-08T02:50:38.783440+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"Founded on 27 September 1969; the company also states that Hobby Japan began in 1955 as a miniature car shop in Yoyogi, Tokyo.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hobbyjapan.co.jp","updated_at":"2026-11-08T02:50:38.783440+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Shinjuku Hobby Bldg., 2-15-8 Yoyogi, Shibuya-ku, Tokyo 151-0053, Japan.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hobbyjapan.co.jp","updated_at":"2026-11-08T02:50:38.783440+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides hobby enthusiasts with publications, games, products, character goods, web media, and retail access across a broad range of hobby genres.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hobbyjapan.co.jp","updated_at":"2026-11-08T02:50:38.783440+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Publication of hobby magazines, light novels, comics, and hobby-related books\nCharacter development and licensing\nPlanning and sale of hobby products\nGame development and publication of related books\nImport and sale of foreign hobby products and games\nWeb media and online services\nRetail of hobby products\nDevelopment and sale of board games","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hobbyjapan.co.jp","updated_at":"2026-11-08T02:50:38.783440+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Hobby magazines including Hobby Japan, Arms Magazine, Gun Professionals, Card Gamer, Uchusen, Dollybird, Cameraholics, and Token Gaho\nNovels and comics including HJ Bunko, HJ Novels, and HJ Comics\nIllustration and manga drawing manuals\nAMAKUNI scale figures\nCharacter merchandise\nScale models and miniature cars, including Hobby Japan and MARK43 brands\nBoard games\nTabletop role-playing games","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hobbyjapan.co.jp","updated_at":"2026-11-08T02:50:38.783440+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hobby, publishing, games, toys, collectibles, character merchandise, and specialty retail.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hobbyjapan.co.jp","updated_at":"2026-11-08T02:50:38.783440+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Hobby lovers, readers, players, collectors, and customers seeking hobby products and publications in Japan and international markets. The company also serves business customers and partners including publishers, manufacturers, distributors, and entertainment companies.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hobbyjapan.co.jp","updated_at":"2026-11-08T02:50:38.783440+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Hobby enthusiasts interested in magazines, books, games, figures, scale models, miniature cars, character merchandise, and related products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hobbyjapan.co.jp","updated_at":"2026-11-08T02:50:38.783440+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Reading hobby magazines, novels, comics, and instructional books\nPlaying board games, tabletop role-playing games, and trading card games\nCollecting figures, character merchandise, scale models, and miniature cars\nAccessing hobby news and online media\nPurchasing hobby products through physical and online stores\nLicensing and developing characters and related products\nImporting and distributing foreign hobby goods and games","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hobbyjapan.co.jp","updated_at":"2026-11-08T02:50:38.783440+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to over 300 publications each year across genres including scale models, military, card games, tokusatsu, history, cameras, novels, and comics\nAccess to hobby products and games from Japan and overseas\nOpportunities to engage with hobby content through magazines, web media, retail, and games\nAccess to original brands such as AMAKUNI, Hobby Japan miniature cars, and MARK43","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hobbyjapan.co.jp","updated_at":"2026-11-08T02:50:38.783440+00:00"}]}],"last_refreshed_at":"2026-11-08T02:50:38.792756+00:00","last_changed_at":"2026-11-08T02:50:38.798662+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=0f27098c-b9a9-414d-b3b8-4b7003a5a371"}