# Hobby Japan > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-08. - **Brand record:** https://optimly.ai/brand/hobby-japan - **Dataset:** https://optimly.ai/brand/hobby-japan.json - **Markdown:** https://optimly.ai/brand/hobby-japan/llms.txt - **Official website:** https://hobbyjapan.co.jp - **Slug:** hobby-japan - **Categories:** media-entertainment ## Overview - **Tagline:** Hobby Japan is a Japanese hobby-focused publisher and retailer that develops and sells hobby products, games, character goods, and publications. Source: Brand's website (https://hobbyjapan.co.jp) · 2026-11-08 - **Description:** Hobby Japan Co., Ltd. operates across hobby publishing, product development, games, character development and licensing, web media, import and distribution, and retail. Its offerings include magazines, novels, comics, manuals, figures, miniature cars, scale models, board games, tabletop role-playing games, trading card games, and hobby-related goods. Source: Brand's website (https://hobbyjapan.co.jp) · 2026-11-08 ## Identity - **Mission:** With the motto “bringing hobby from all over the world to hobby lovers,” Hobby Japan aims to stimulate the curiosity of hobby lovers and create products and services that meet customers’ needs. Source: Brand's website (https://hobbyjapan.co.jp) · 2026-11-08 - **Founders & leadership:** Daisuke Matsushita, President. Source: Brand's website (https://hobbyjapan.co.jp) · 2026-11-08 - **Website:** https://hobbyjapan.co.jp Source: Brand's website (https://hobbyjapan.co.jp) · 2026-11-08 - **Voice & tone:** Hobby-focused, informative, and product-oriented. Source: Brand's website (https://hobbyjapan.co.jp) · 2026-11-08 - **Founded:** Founded on 27 September 1969; the company also states that Hobby Japan began in 1955 as a miniature car shop in Yoyogi, Tokyo. Source: Brand's website (https://hobbyjapan.co.jp) · 2026-11-08 - **Headquarters:** Shinjuku Hobby Bldg., 2-15-8 Yoyogi, Shibuya-ku, Tokyo 151-0053, Japan. Source: Brand's website (https://hobbyjapan.co.jp) · 2026-11-08 ## Offerings - **Problem solved:** Provides hobby enthusiasts with publications, games, products, character goods, web media, and retail access across a broad range of hobby genres. Source: Brand's website (https://hobbyjapan.co.jp) · 2026-11-08 - **Core capabilities:** - Publication of hobby magazines, light novels, comics, and hobby-related books - Character development and licensing - Planning and sale of hobby products - Game development and publication of related books - Import and sale of foreign hobby products and games - Web media and online services - Retail of hobby products - Development and sale of board games Source: Brand's website (https://hobbyjapan.co.jp) · 2026-11-08 - **Products / SKUs:** - Hobby magazines including Hobby Japan, Arms Magazine, Gun Professionals, Card Gamer, Uchusen, Dollybird, Cameraholics, and Token Gaho - Novels and comics including HJ Bunko, HJ Novels, and HJ Comics - Illustration and manga drawing manuals - AMAKUNI scale figures - Character merchandise - Scale models and miniature cars, including Hobby Japan and MARK43 brands - Board games - Tabletop role-playing games Source: Brand's website (https://hobbyjapan.co.jp) · 2026-11-08 ## Audience - **Target industry:** Hobby, publishing, games, toys, collectibles, character merchandise, and specialty retail. Source: Brand's website (https://hobbyjapan.co.jp) · 2026-11-08 - **Customer base:** Hobby lovers, readers, players, collectors, and customers seeking hobby products and publications in Japan and international markets. The company also serves business customers and partners including publishers, manufacturers, distributors, and entertainment companies. Source: Brand's website (https://hobbyjapan.co.jp) · 2026-11-08 - **Ideal customer profile:** Hobby enthusiasts interested in magazines, books, games, figures, scale models, miniature cars, character merchandise, and related products. Source: Brand's website (https://hobbyjapan.co.jp) · 2026-11-08 - **Use cases:** - Reading hobby magazines, novels, comics, and instructional books - Playing board games, tabletop role-playing games, and trading card games - Collecting figures, character merchandise, scale models, and miniature cars - Accessing hobby news and online media - Purchasing hobby products through physical and online stores - Licensing and developing characters and related products - Importing and distributing foreign hobby goods and games Source: Brand's website (https://hobbyjapan.co.jp) · 2026-11-08 - **Customer outcomes:** - Access to over 300 publications each year across genres including scale models, military, card games, tokusatsu, history, cameras, novels, and comics - Access to hobby products and games from Japan and overseas - Opportunities to engage with hobby content through magazines, web media, retail, and games - Access to original brands such as AMAKUNI, Hobby Japan miniature cars, and MARK43 Source: Brand's website (https://hobbyjapan.co.jp) · 2026-11-08 Page last updated 2026-11-08. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.