{
  "slug": "hobnob",
  "name": "Hobnob",
  "description": "Hobnob is an intuitive mobile app and platform designed to effortlessly organize events and manage groups. It offers sophisticated design tools for custom video and photo invites, free event sites, flyers, sign-up lists, time polls, announcements, and ticketing. The platform aims to streamline event planning and foster community interaction, emphasizing quick RSVPs and instant updates.",
  "url": "https://optimly.ai/brand/hobnob",
  "websiteUrl": "https://hobnob.app/",
  "logoUrl": "https://logo.clearbit.com/hobnob.app",
  "baiScore": 36.3,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Event Management Software",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-23T01:11:21.178Z",
  "verifiedVitals": {
    "website": "https://hobnob.app",
    "category": "Event Management Software",
    "what_it_does": "Hobnob is a mobile application and cloud-based solution designed to help users effortlessly organize events and manage groups. It provides tools for creating custom video and photo invitations, free event sites, flyers, sign-up lists, time polls, announcements, ticketing, and community spaces. The platform focuses on fast RSVPs, particularly through text message invitations, and allows for instant event updates and group chat.",
    "core_product": "The core product is a mobile-first event planning and group management application available on iOS and Android.",
    "parent_ownership": "Zazzle Inc.",
    "named_competitors": [
      "Eventbrite",
      "Jotform",
      "vFairs",
      "Evite",
      "Punchbowl",
      "Paperless Post",
      "Partiful",
      "Canva"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1790494032314
}