{"name":"Holyoke Credit Union","domain":"holyokecu.com","url":"https://optimly.ai/brand/holyoke-credit-union","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Holyoke Credit Union is a member-focused credit union providing personal banking, lending, payment, and digital banking services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://holyokecu.com","updated_at":"2026-11-07T06:50:17.952983+00:00"},{"key":"description","label":"Description","shape":"text","content":"Holyoke Credit Union offers checking and savings accounts, credit cards, mortgages, consumer loans, overdraft protection, and digital banking services, including mobile deposit and Zelle.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://holyokecu.com","updated_at":"2026-11-07T06:50:17.952983+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Helping members and communities thrive by building trusted relationships and delivering exceptional service.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://holyokecu.com","updated_at":"2026-11-07T06:50:17.952983+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"James T. Wolohan, President & CEO; Gary Clarke, Chief Financial Officer; Kari Champagne, Chief Operating Officer; Jennifer Brooks, VP Retail Lending; Adrienne Scott, VP Retail Banking; Stacey O'Sullivan, VP Loan Administration & Servicing. The Board of Directors is chaired by Thomas G. Paquin.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://holyokecu.com","updated_at":"2026-11-07T06:50:17.952983+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://holyokecu.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://holyokecu.com","updated_at":"2026-11-07T06:50:17.952983+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Service-oriented, community-focused, informative, and approachable.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://holyokecu.com","updated_at":"2026-11-07T06:50:17.952983+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1911","source_type":"1p_website","source_label":"Brand's website","source_url":"https://holyokecu.com","updated_at":"2026-11-07T06:50:17.952983+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps members manage everyday banking, save for goals, access credit, finance homes and vehicles, and make digital payments and deposits.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://holyokecu.com","updated_at":"2026-11-07T06:50:17.952983+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Checking and savings accounts\nCredit cards and rewards\nMortgage lending\nConsumer and auto loans\nDigital banking\nMobile check deposit\nZelle payments\nOverdraft protection","source_type":"1p_website","source_label":"Brand's website","source_url":"https://holyokecu.com","updated_at":"2026-11-07T06:50:17.952983+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"SimplyFree Checking Account\nCompanion Deposit Account\nVisa Rewards Credit Card\nMortgages\nNew, used, and refinanced auto loans\nSmart Start program\nDigital banking\nMobile Deposit","source_type":"1p_website","source_label":"Brand's website","source_url":"https://holyokecu.com","updated_at":"2026-11-07T06:50:17.952983+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The site states that standard overdraft fees can be up to $33 per overdraft, with a limit of six charges per day; transactions of $5 or less may incur no charge. A SimplyFree Checking promotion offers a $300 cash bonus, subject to stated qualification terms.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://holyokecu.com","updated_at":"2026-11-07T06:50:17.952983+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://holyokecu.com","updated_at":"2026-11-07T06:50:17.952983+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Credit union members, including individuals, families, children, and teens; the site also references serving communities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://holyokecu.com","updated_at":"2026-11-07T06:50:17.952983+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and families seeking local personal banking, savings, payment, mortgage, auto loan, and digital banking services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://holyokecu.com","updated_at":"2026-11-07T06:50:17.952983+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening and managing a checking account\nSaving money for specific goals\nTeaching children and teens about saving and spending\nEarning rewards on everyday credit card purchases\nBuying, refinancing, or building a home\nFinancing a new or used vehicle\nDepositing checks through a mobile phone\nSending, receiving, and requesting money through Zelle","source_type":"1p_website","source_label":"Brand's website","source_url":"https://holyokecu.com","updated_at":"2026-11-07T06:50:17.952983+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Greater confidence in saving and spending decisions\nConvenient access to banking through ATMs, online banking, and a mobile app\nRewards on gas and grocery spending with the Visa Rewards Credit Card\nAccess to mortgage and vehicle financing options\nAbility to set aside money for important goals\nConvenient mobile check deposits and person-to-person payments","source_type":"1p_website","source_label":"Brand's website","source_url":"https://holyokecu.com","updated_at":"2026-11-07T06:50:17.952983+00:00"}]}],"last_refreshed_at":"2026-11-07T06:50:17.964338+00:00","last_changed_at":"2026-11-07T06:50:17.975117+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=a255ab88-8d6e-4af9-a795-074e10a84704"}