{"name":"Home: TEDi","domain":"tedi.com","url":"https://optimly.ai/brand/home-tedi","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"TEDi is a retail chain offering a wide variety of everyday and seasonal products through shops near customers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tedi.com","updated_at":"2026-11-06T22:25:08.229086+00:00"},{"key":"description","label":"Description","shape":"text","content":"TEDi operates physical retail shops and presents products including cosmetics accessories, stationery, decoration, candles, bags, toys, and glassware. Its website provides product details, prices, wish lists, store-locator functionality, and shop expansion information.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tedi.com","updated_at":"2026-11-06T22:25:08.229086+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To help customers find something suitable, expressed through the claim “Voller Ideen” (“Full of ideas”).","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tedi.com","updated_at":"2026-11-06T22:25:08.229086+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://tedi.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tedi.com","updated_at":"2026-11-06T22:25:08.229086+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Upbeat, accessible, and practical.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tedi.com","updated_at":"2026-11-06T22:25:08.229086+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides convenient access to a broad selection of affordable everyday, household, decorative, stationery, and leisure products in nearby shops.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tedi.com","updated_at":"2026-11-06T22:25:08.229086+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Physical retail shop operations\nProduct catalog with item details and pricing\nStore locator and branch opening-time information\nCustomer wish-list functionality\nShop expansion and site requirements information","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tedi.com","updated_at":"2026-11-06T22:25:08.229086+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Cosmetics accessories, including cosmetic bags\nStationery, including A4 file folders\nDecorative items, including decorative hearts\nCandles\nCarrier bags\nToy aircraft sets\nRemote-controlled model cars\nShot glasses","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tedi.com","updated_at":"2026-11-06T22:25:08.229086+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Product-level pricing is displayed on the website; examples include items priced at €1, €2, €3, and €10, with some products priced per piece.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tedi.com","updated_at":"2026-11-06T22:25:08.229086+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tedi.com","updated_at":"2026-11-06T22:25:08.229086+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Shoppers looking for everyday, household, decorative, stationery, toy, and leisure products in physical stores.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tedi.com","updated_at":"2026-11-06T22:25:08.229086+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying cosmetics accessories\nPurchasing stationery and office supplies\nDecorating homes or occasions\nBuying candles and tableware\nShopping for bags and everyday items\nBuying toys and leisure products\nFinding a nearby TEDi shop","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tedi.com","updated_at":"2026-11-06T22:25:08.229086+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Find suitable products in nearby TEDi shops\nCompare product details and displayed prices\nLocate shop opening times and branches\nSave products to a wish list","source_type":"1p_website","source_label":"Brand's website","source_url":"https://tedi.com","updated_at":"2026-11-06T22:25:08.229086+00:00"}]}],"last_refreshed_at":"2026-11-06T22:25:08.236678+00:00","last_changed_at":"2026-11-06T22:25:08.244415+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=358037db-f282-43f8-b279-1ae97f41c6cd"}