{"name":"Home","domain":"uhm.com","url":"https://optimly.ai/brand/home","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Union Home Mortgage is an independent mortgage banking company offering home purchase, refinance, construction, renovation, and home equity financing.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uhm.com","updated_at":"2026-11-08T03:03:20.536090+00:00"},{"key":"description","label":"Description","shape":"text","content":"Union Home Mortgage provides residential mortgage lending through retail, wholesale, consumer direct, correspondent, and in-house servicing channels. Its website features mortgage products, a HELOC, down payment assistance, local loan officers, mortgage calculators, and borrower application tools.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uhm.com","updated_at":"2026-11-08T03:03:20.536090+00:00"}]},{"header":"Identity","sections":[{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Bill Cosgrove is CEO and Chairman. Other listed leaders include Al Blank, Senior Vice President of Business Development; Jill Ross, Senior Vice President of Mortgage Operations; Jim Ferriter, Senior Vice President of Retail Sales; and Mike Jones, National Sales Manager.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uhm.com","updated_at":"2026-11-08T03:03:20.536090+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://uhm.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uhm.com","updated_at":"2026-11-08T03:03:20.536090+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Supportive, approachable, educational, and customer-focused, emphasizing clear communication, personalized guidance, and a less stressful mortgage experience.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uhm.com","updated_at":"2026-11-08T03:03:20.536090+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Greater Cleveland, Ohio","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uhm.com","updated_at":"2026-11-08T03:03:20.536090+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Independent mortgage banking company. Bill Cosgrove became its sole owner in 1999.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uhm.com","updated_at":"2026-11-08T03:03:20.536090+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps homebuyers and homeowners navigate mortgage financing, including finding suitable loan products, funding purchases, refinancing, accessing home equity, and financing construction or home repairs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uhm.com","updated_at":"2026-11-08T03:03:20.536090+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Residential mortgage lending\nHome purchase financing\nMortgage refinancing\nHome equity lines of credit\nDown payment assistance\nMortgage payment calculation\nConstruction financing\nHome renovation financing","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uhm.com","updated_at":"2026-11-08T03:03:20.536090+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Conventional mortgages\nFHA mortgages\nVA mortgages\nUSDA mortgages\nRehab loans\nNew construction financing\nHome Equity Line of Credit (HELOC)\nUnion Home Mortgage 1% Down Payment Program","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uhm.com","updated_at":"2026-11-08T03:03:20.536090+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The 1% Down Payment Program allows qualifying first-time homebuyers to contribute as little as 1% toward a 3% down payment, with Union Home Mortgage contributing up to 2%, capped at $2,000. The website also provides an illustrative 30-year fixed-rate Conventional loan example but states that rates and terms may change.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uhm.com","updated_at":"2026-11-08T03:03:20.536090+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Mortgage lending and residential real estate finance","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uhm.com","updated_at":"2026-11-08T03:03:20.536090+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"First-time homebuyers, home purchasers, homeowners seeking refinancing or home equity, rural homebuyers, U.S. military members and veterans, home renovators, new construction buyers, and real estate investors.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uhm.com","updated_at":"2026-11-08T03:03:20.536090+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers seeking residential mortgage financing and personalized guidance from a mortgage lender, including first-time buyers, move-up buyers, refinancers, homeowners seeking equity access, and real estate investors.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uhm.com","updated_at":"2026-11-08T03:03:20.536090+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying a first home\nPurchasing a move-up home\nRefinancing an existing mortgage\nAccessing home equity through a HELOC\nFinancing a home renovation\nFinancing a custom-built home\nObtaining a low- or no-down-payment mortgage\nFinancing a rural property","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uhm.com","updated_at":"2026-11-08T03:03:20.536090+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Move closer to home ownership with down payment assistance\nFind a mortgage aligned with individual needs\nNavigate the home-buying and financing process with expert guidance\nAccess home equity for personal financial needs\nFinance home repairs or new construction\nReceive clear communication and support throughout the loan process","source_type":"1p_website","source_label":"Brand's website","source_url":"https://uhm.com","updated_at":"2026-11-08T03:03:20.536090+00:00"}]}],"last_refreshed_at":"2026-11-08T03:03:20.542017+00:00","last_changed_at":"2026-11-08T03:03:20.548410+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=3a220722-5dd8-421b-a0e8-b3da9d2e3541"}