{
  "slug": "homelister",
  "name": "Homelister",
  "description": "Homelister is an online real estate platform that helps homeowners sell their properties for a low flat fee, eliminating traditional 6% commission fees. It provides technology and expert support for listing, showing, and selling homes, empowering sellers to keep more of their equity.",
  "url": "https://optimly.ai/brand/homelister",
  "websiteUrl": "https://homelister.com/",
  "logoUrl": "https://logo.clearbit.com/homelister.com",
  "baiScore": 52.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Private Property Sales & Rental Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-23T01:31:08.617Z",
  "verifiedVitals": {
    "website": "https://homelister.com",
    "category": "Real Estate Technology",
    "what_it_does": "Homelister is an online platform that enables homeowners to sell their properties directly, offering a modern alternative to traditional agent-led sales. It provides technology and expert support to list homes on the Multiple Listing Service (MLS) and major real estate websites like Zillow, Trulia, and Redfin, manage showings, and handle offers, all for a flat fee instead of a percentage-based commission.",
    "primary_audience": "Homeowners looking to sell their property and save on traditional real estate commissions.",
    "core_product": "An online platform and associated services that facilitate the listing and sale of homes on the MLS and other real estate portals for a flat fee. This includes features for listing creation, marketing, showing management, and offer handling, with various tiers of support and optional add-on services.",
    "pricing_model": {
      "kind": "transactional",
      "detail": "Homelister offers flat-fee pricing plans (Basic, Premium, and Platinum) with fees paid upfront and/or at closing. For example, the Basic plan costs $99 upfront and $500 at closing, the Premium plan costs $599 upfront and $1,100 at closing, and the Platinum plan costs $699 upfront and $2,300 at closing. Pricing varies by state, and additional à la carte services are available."
    },
    "parent_ownership": "Newfound has acquired HomeLister."
  },
  "intentTags": {
    "problemIntents": [
      "High real estate commissions",
      "Losing home equity to agent fees",
      "Complicated home selling process",
      "Lack of control over home sale",
      "Inefficient traditional real estate agents"
    ],
    "solutionIntents": [
      "Flat-fee real estate service",
      "Sell home without traditional agent",
      "Online home selling platform",
      "Commission savings on home sale",
      "Expert support for home selling",
      "Manage home listing online"
    ],
    "evaluationIntents": [
      "Homelister reviews",
      "Compare flat-fee real estate models",
      "Cost of selling home with Homelister",
      "Homelister pricing plans",
      "Alternatives to 6% realtor commission"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1790424780845
}