{
  "slug": "hoopt",
  "name": "HOOPT",
  "description": "HOOPT is a digital life companion app that helps users effortlessly capture, organize, and engage with their places, movies, books, and other life's treasures. It provides automated organization, private communication, and collaborative features for sharing experiences with friends and family, aiming to transform daily chaos into organized delight and foster intentional living. It functions as a secure, private space free from unsolicited content, intrusive tracking, or external manipulation.",
  "url": "https://optimly.ai/brand/hoopt",
  "websiteUrl": "https://hoopt.app/",
  "logoUrl": "https://logo.clearbit.com/hoopt.app",
  "baiScore": 60,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Personal & Family Information Management Software",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-09T13:00:08.303Z",
  "verifiedVitals": {
    "website": "https://hoopt.app",
    "category": "Digital Technology",
    "what_it_does": "HOOPT is a digital life companion app that helps users effortlessly capture, organize, and engage with their places, movies, books, and other meaningful life experiences. It offers automated organization, private collections, integrated communication for individuals and groups, and community intelligence features to foster collaborative living and intentional experiences.",
    "primary_audience": "Individuals, partners, families, and friends looking to organize and share their life experiences and discoveries, as well as communities seeking collaborative collection and communication tools.",
    "core_product": "HOOPT App (mobile application)",
    "pricing_model": {
      "kind": "freemium",
      "detail": "HOOPT offers a free tier with core features and a HOOPT+ subscription for $8.99/month that unlocks advanced AI-powered features, community leadership tools, and future platform expansions."
    },
    "named_competitors": [
      "Pinterest"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789807474698
}