{"name":"Horizon Bank","domain":"horizonbank.com","url":"https://optimly.ai/brand/horizon-bank","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Horizon Bank is a community bank founded in 1873 and based in Michigan City, Indiana, serving customers across Indiana and Michigan.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://horizonbank.com","updated_at":"2026-11-07T05:23:15.470073+00:00"},{"key":"description","label":"Description","shape":"text","content":"Horizon Bank provides personal banking, business banking, wealth management, lending, mortgage, trust, treasury management, equipment finance, and related financial services through more than 70 locations in Indiana and Michigan.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://horizonbank.com","updated_at":"2026-11-07T05:23:15.470073+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To help customers realize their future ambitions through people-first, consultative service and tailored financial plans, while strengthening the communities it serves through investment, philanthropy, volunteering, and financial education.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://horizonbank.com","updated_at":"2026-11-07T05:23:15.470073+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Thomas Prame — Chief Executive Officer; John R. Stewart, CFA — Executive Vice President and Chief Financial Officer; Kathie DeRuiter — Executive Vice President and Senior Operations Officer; Todd Etzler — Executive Vice President and Chief Legal & Risk Officer; Lynn Kerber — Executive Vice President and Chief Commercial Banking Officer.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://horizonbank.com","updated_at":"2026-11-07T05:23:15.470073+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://horizonbank.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://horizonbank.com","updated_at":"2026-11-07T05:23:15.470073+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Personal, community-focused, approachable, consultative, supportive, and relationship-driven.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://horizonbank.com","updated_at":"2026-11-07T05:23:15.470073+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1873","source_type":"1p_website","source_label":"Brand's website","source_url":"https://horizonbank.com","updated_at":"2026-11-07T05:23:15.470073+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Michigan City, Indiana","source_type":"1p_website","source_label":"Brand's website","source_url":"https://horizonbank.com","updated_at":"2026-11-07T05:23:15.470073+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Horizon Bank helps individuals, families, businesses, and communities manage everyday banking, borrowing, saving, investing, and long-term financial goals with personalized guidance and local support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://horizonbank.com","updated_at":"2026-11-07T05:23:15.470073+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal banking and online/mobile banking\nBusiness banking and commercial lending\nWealth management, trust, and retirement planning\nMortgage and home lending\nTreasury management\nEquipment finance\nMerchant services and payment solutions\nCertificates of deposit, savings, checking, and credit products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://horizonbank.com","updated_at":"2026-11-07T05:23:15.470073+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Checking accounts, including Student Checking\nMoney market savings accounts\nCertificates of deposit\nCredit cards\nMortgages and home loans\nHome equity loans and lines of credit\nBusiness banking accounts and services\nCommercial loans","source_type":"1p_website","source_label":"Brand's website","source_url":"https://horizonbank.com","updated_at":"2026-11-07T05:23:15.470073+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The website publishes changing deposit and mortgage rates, including promotional APYs and mortgage rates, points, APRs, and fees. Specific rates and fees are subject to change without notice.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://horizonbank.com","updated_at":"2026-11-07T05:23:15.470073+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://horizonbank.com","updated_at":"2026-11-07T05:23:15.470073+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Individuals, families, students, homeowners, homebuyers, businesses, commercial borrowers, wealth management clients, and community organizations in Indiana and Michigan.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://horizonbank.com","updated_at":"2026-11-07T05:23:15.470073+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and businesses in Indiana and Michigan seeking a relationship-based community bank for everyday banking, lending, mortgage, commercial, treasury management, wealth management, or trust services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://horizonbank.com","updated_at":"2026-11-07T05:23:15.470073+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening and managing checking, savings, money market, or CD accounts\nManaging finances through online and mobile banking\nBuying, refinancing, or building a home\nAccessing home equity loans or lines of credit\nObtaining personal, commercial, small business, or equipment financing\nManaging business payments, merchant services, and treasury operations\nPlanning for retirement and managing wealth or trusts\nGetting local financial guidance and education","source_type":"1p_website","source_label":"Brand's website","source_url":"https://horizonbank.com","updated_at":"2026-11-07T05:23:15.470073+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Personalized financial guidance aligned with individual goals\nConvenient access to accounts and banking services online, by phone, and in person\nSupport for homeownership, refinancing, and construction financing\nBusiness growth and financial management support\nGreater financial confidence and clarity\nAccess to local advisors and more than 70 branches across Indiana and Michigan\nProtection through FDIC-insured eligible deposits and account security features","source_type":"1p_website","source_label":"Brand's website","source_url":"https://horizonbank.com","updated_at":"2026-11-07T05:23:15.470073+00:00"}]}],"last_refreshed_at":"2026-11-07T05:23:15.983585+00:00","last_changed_at":"2026-11-07T05:23:16.359560+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=58d34e19-cef8-4809-b345-373e7f2e6e9f"}