{
  "slug": "horton-mullins-pc",
  "name": "Horton Mullins Pc",
  "description": "Horton Mullins PC is a New Mexico-based law firm providing compassionate and skilled legal services in estate planning, probate, family law, guardianship/conservatorship, and elder law. They offer over 100 years of combined experience to families throughout New Mexico.",
  "url": "https://optimly.ai/brand/horton-mullins-pc",
  "websiteUrl": "https://hortonmullins.com/",
  "logoUrl": "https://logo.clearbit.com/hortonmullins.com",
  "baiScore": 55,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Holistic Retirement & Elder Law Planning Services",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-02T10:15:46.783Z",
  "verifiedVitals": {
    "website": "https://hortonmullins.com",
    "category": "Law Firm",
    "what_it_does": "Provides legal services in estate planning, probate, family law, guardianship/conservatorship, trust administration, adult guardianship, conservatorship, and elder law across New Mexico.",
    "primary_audience": "Families and seniors in New Mexico.",
    "core_product": "Legal services"
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789871905005
}