{"name":"Hotel Kung Carl","domain":"kungcarl.se","url":"https://optimly.ai/brand/hotel-kung-carl","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Hotel Kung Carl is a classic four-star hotel at Stureplan in central Stockholm, offering individually styled rooms, dining, bars, events, conference facilities and a fitness studio.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kungcarl.se","updated_at":"2026-11-08T02:37:56.070790+00:00"},{"key":"description","label":"Description","shape":"text","content":"Established in 1866, Hotel Kung Carl combines historical elegance, classic style and modern design with personal service. The hotel has 143 rooms, restaurants and bars, conference facilities, a banquet hall, jazz club and fitness facilities in central Stockholm.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kungcarl.se","updated_at":"2026-11-08T02:37:56.070790+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide memorable hotel experiences guided by the values of passion, heart and responsibility.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kungcarl.se","updated_at":"2026-11-08T02:37:56.070790+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://kungcarl.se","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kungcarl.se","updated_at":"2026-11-08T02:37:56.070790+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Elegant, classic, welcoming and personal, with an emphasis on historical charm, comfort and attention to detail.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kungcarl.se","updated_at":"2026-11-08T02:37:56.070790+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1866","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kungcarl.se","updated_at":"2026-11-08T02:37:56.070790+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Birger Jarlsgatan 21, Stureplan, Stockholm, Sweden","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kungcarl.se","updated_at":"2026-11-08T02:37:56.070790+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"The Östlundh family acquired Hotel Kung Carl in 1977.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kungcarl.se","updated_at":"2026-11-08T02:37:56.070790+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides centrally located accommodation, dining, meeting, celebration and entertainment options for visitors and groups in Stockholm.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kungcarl.se","updated_at":"2026-11-08T02:37:56.070790+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Hotel accommodation with individually styled rooms and suites\nRestaurant and bar services\nLive jazz performances and Tap Talks\nConference and meeting facilities\nBanquet, private event and rooftop terrace hosting\nFitness facilities\nHotel packages, offers and gift cards\nBreakfast service and guest stay support","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kungcarl.se","updated_at":"2026-11-08T02:37:56.070790+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Hotel rooms and suites\nVictoria Suite\nDeluxe Balcony, Deluxe Bath and Deluxe rooms\nFamily rooms and standard and small single rooms\nKung Carl Mat & Bar\nBar La Cour\nKung Carl's Jazz Club\nConference and meeting rooms","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kungcarl.se","updated_at":"2026-11-08T02:37:56.070790+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality, hotels, restaurants, bars, conferences and events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kungcarl.se","updated_at":"2026-11-08T02:37:56.070790+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Hotel guests, restaurant and bar visitors, jazz and event attendees, conference and meeting groups, private celebration groups, families and gift-card recipients.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kungcarl.se","updated_at":"2026-11-08T02:37:56.070790+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travelers seeking a central four-star Stockholm hotel with historical character and personal service, as well as groups seeking conference, dining, entertainment or event facilities at Stureplan.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kungcarl.se","updated_at":"2026-11-08T02:37:56.070790+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Overnight stays in central Stockholm\nFamily stays for up to two adults and two children\nCouples' stays and special occasions\nBusiness and leisure dining\nAfter-work gatherings and social meetings\nLive jazz dinner concerts\nExpert talks followed by bar networking\nConferences and meetings","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kungcarl.se","updated_at":"2026-11-08T02:37:56.070790+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"A comfortable stay in individually styled rooms\nAccess to a central location at Stureplan\nA combination of historical elegance and modern design\nDining, cocktails and social experiences on site\nEntertainment through live jazz and cultural events\nConvenient facilities for conferences, meetings and celebrations\nAccess to breakfast, Wi-Fi and fitness facilities during a stay\nFlexible gift experiences involving an overnight stay or dinner","source_type":"1p_website","source_label":"Brand's website","source_url":"https://kungcarl.se","updated_at":"2026-11-08T02:37:56.070790+00:00"}]}],"last_refreshed_at":"2026-11-08T02:37:56.078061+00:00","last_changed_at":"2026-11-08T02:37:56.084181+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=552ae12c-4cac-4648-91f5-748e6e987c67"}