{"name":"Hotel Shamrock","domain":"hotelshamrock.com.au","url":"https://optimly.ai/brand/hotel-shamrock","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Historic hotel in Bendigo, Victoria, offering accommodation, dining, bars, functions and events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hotelshamrock.com.au","updated_at":"2026-11-06T22:17:16.461557+00:00"},{"key":"description","label":"Description","shape":"text","content":"Hotel Shamrock is a historic hotel in Bendigo, Victoria, featuring 37 uniquely designed accommodation rooms, two restaurants, a sports bar and TAB, beer garden, Gold Dust Lounge, and private function spaces.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hotelshamrock.com.au","updated_at":"2026-11-06T22:17:16.461557+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://hotelshamrock.com.au","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hotelshamrock.com.au","updated_at":"2026-11-06T22:17:16.461557+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Heritage-focused, welcoming and promotional, emphasizing history, romance, grandeur and personalized hospitality.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hotelshamrock.com.au","updated_at":"2026-11-06T22:17:16.461557+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"CNR Pall Mall & Williamson St, Bendigo VIC 3550, Australia","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hotelshamrock.com.au","updated_at":"2026-11-06T22:17:16.461557+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"BLACK RHINO GROUP PTY LTD","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hotelshamrock.com.au","updated_at":"2026-11-06T22:17:16.461557+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides accommodation, dining, entertainment and event-hosting facilities in a historic Bendigo hotel setting.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hotelshamrock.com.au","updated_at":"2026-11-06T22:17:16.461557+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Hotel accommodation with 37 individually designed rooms\nBreakfast, lunch and dinner service seven days a week\nRestaurant, bistro and bar dining\nSports bar and TAB\nBeer garden and Gold Dust Lounge\nPrivate function spaces for weddings, conferences, wakes and birthday celebrations\nCustomizable food and drinks packages for events\nGhost tours and paranormal events","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hotelshamrock.com.au","updated_at":"2026-11-06T22:17:16.461557+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Accommodation\nBar and dining\nBreakfast, lunch and dinner\nFunction rooms and event packages\nGhost tours","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hotelshamrock.com.au","updated_at":"2026-11-06T22:17:16.461557+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality, accommodation, dining and events","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hotelshamrock.com.au","updated_at":"2026-11-06T22:17:16.461557+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Hotel guests travelling for business or leisure, diners, bar and entertainment patrons, and people hosting weddings, conferences, wakes or birthday celebrations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hotelshamrock.com.au","updated_at":"2026-11-06T22:17:16.461557+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Visitors to Bendigo seeking historic hotel accommodation, dining and entertainment, and individuals or organizations needing private event space.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hotelshamrock.com.au","updated_at":"2026-11-06T22:17:16.461557+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Business or leisure stays in Bendigo\nBreakfast, lunch or dinner dining\nSports bar, TAB, beer garden or lounge visits\nWeddings and conferences\nWakes and birthday celebrations\nGhost tours and paranormal experiences","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hotelshamrock.com.au","updated_at":"2026-11-06T22:17:16.461557+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"A welcoming stay in individually styled rooms with modern amenities\nAccess to accommodation, dining, bars and entertainment at one historic venue\nPrivate event space suited to different occasions and group sizes\nCustomized food and drinks packages for functions","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hotelshamrock.com.au","updated_at":"2026-11-06T22:17:16.461557+00:00"}]}],"last_refreshed_at":"2026-11-06T22:17:16.467225+00:00","last_changed_at":"2026-11-06T22:17:16.472792+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=f2078914-ae23-419c-8876-17bbe57d2064"}