# Hotel Shamrock > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-06. - **Brand record:** https://optimly.ai/brand/hotel-shamrock - **Dataset:** https://optimly.ai/brand/hotel-shamrock.json - **Markdown:** https://optimly.ai/brand/hotel-shamrock/llms.txt - **Official website:** https://hotelshamrock.com.au - **Slug:** hotel-shamrock - **Categories:** travel-hospitality ## Overview - **Tagline:** Historic hotel in Bendigo, Victoria, offering accommodation, dining, bars, functions and events. Source: Brand's website (https://hotelshamrock.com.au) · 2026-11-06 - **Description:** Hotel Shamrock is a historic hotel in Bendigo, Victoria, featuring 37 uniquely designed accommodation rooms, two restaurants, a sports bar and TAB, beer garden, Gold Dust Lounge, and private function spaces. Source: Brand's website (https://hotelshamrock.com.au) · 2026-11-06 ## Identity - **Website:** https://hotelshamrock.com.au Source: Brand's website (https://hotelshamrock.com.au) · 2026-11-06 - **Voice & tone:** Heritage-focused, welcoming and promotional, emphasizing history, romance, grandeur and personalized hospitality. Source: Brand's website (https://hotelshamrock.com.au) · 2026-11-06 - **Headquarters:** CNR Pall Mall & Williamson St, Bendigo VIC 3550, Australia Source: Brand's website (https://hotelshamrock.com.au) · 2026-11-06 - **Parent ownership:** BLACK RHINO GROUP PTY LTD Source: Brand's website (https://hotelshamrock.com.au) · 2026-11-06 ## Offerings - **Problem solved:** Provides accommodation, dining, entertainment and event-hosting facilities in a historic Bendigo hotel setting. Source: Brand's website (https://hotelshamrock.com.au) · 2026-11-06 - **Core capabilities:** - Hotel accommodation with 37 individually designed rooms - Breakfast, lunch and dinner service seven days a week - Restaurant, bistro and bar dining - Sports bar and TAB - Beer garden and Gold Dust Lounge - Private function spaces for weddings, conferences, wakes and birthday celebrations - Customizable food and drinks packages for events - Ghost tours and paranormal events Source: Brand's website (https://hotelshamrock.com.au) · 2026-11-06 - **Products / SKUs:** - Accommodation - Bar and dining - Breakfast, lunch and dinner - Function rooms and event packages - Ghost tours Source: Brand's website (https://hotelshamrock.com.au) · 2026-11-06 ## Audience - **Target industry:** Hospitality, accommodation, dining and events Source: Brand's website (https://hotelshamrock.com.au) · 2026-11-06 - **Customer base:** Hotel guests travelling for business or leisure, diners, bar and entertainment patrons, and people hosting weddings, conferences, wakes or birthday celebrations. Source: Brand's website (https://hotelshamrock.com.au) · 2026-11-06 - **Ideal customer profile:** Visitors to Bendigo seeking historic hotel accommodation, dining and entertainment, and individuals or organizations needing private event space. Source: Brand's website (https://hotelshamrock.com.au) · 2026-11-06 - **Use cases:** - Business or leisure stays in Bendigo - Breakfast, lunch or dinner dining - Sports bar, TAB, beer garden or lounge visits - Weddings and conferences - Wakes and birthday celebrations - Ghost tours and paranormal experiences Source: Brand's website (https://hotelshamrock.com.au) · 2026-11-06 - **Customer outcomes:** - A welcoming stay in individually styled rooms with modern amenities - Access to accommodation, dining, bars and entertainment at one historic venue - Private event space suited to different occasions and group sizes - Customized food and drinks packages for functions Source: Brand's website (https://hotelshamrock.com.au) · 2026-11-06 Page last updated 2026-11-06. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.