# Hotjar
> Hotjar is a behavior analytics and user feedback service that provides visual insights into website visitor actions through heatmaps and session recordings. Now a part of Contentsquare, it offers a unified platform for digital experience intelligence, serving over 1.3 million websites and apps globally.
- URL: https://optimly.ai/brand/hotjar
- Slug: hotjar
- BAI Score: 89/100
- Archetype: Challenger
- Category: Software as a Service (SaaS)
- Last Analyzed: April 10, 2026
- Part of: Contentsquare (https://optimly.ai/brand/contentsquare)
## Competitors
- Crazy Egg (https://optimly.ai/brand/crazy-egg)
- FullStory (https://optimly.ai/brand/fullstory)
- LogRocket (https://optimly.ai/brand/logrocket)
- Lucky Orange (https://optimly.ai/brand/lucky-orange)
## Also Referenced By
- PostHog (https://optimly.ai/brand/posthog)
- VWO for E-commerce (https://optimly.ai/brand/vwo-for-e-commerce)
- Microsoft Clarity (https://optimly.ai/brand/microsoft-clarity)
- Mouseflow Consolidation (https://optimly.ai/brand/mouseflow-consolidation)
## Buyer Intent Signals
Problems: Manual Web Analytics Data Analysis: Manual analysis of server logs and standard Google Analytics click-path data without visual overlays. | UX Research Agency: Hiring specialized User Experience (UX) researchers to conduct moderated or unmoderated live user testing sessions.
Solutions: best heatmap tools for websites | how to see what users do on my website | session recording software free | user feedback tools for apps | digital experience intelligence platforms | Standard Survey Tools (e.g., Typeform, SurveyMonkey): Utilizing general-purpose survey tools or CRM feedback loops to gather user sentiment without behavioral context.