# how-i-built-this-guy-raz > Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed September 4, 2026. > Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. - Business Profile: https://optimly.ai/brand/how-i-built-this-guy-raz - Publisher: Optimly (https://optimly.ai) - Dataset: Optimly AI Brand Index (https://optimly.ai/brand) - Official website: https://podcasts.apple.com/ - Logo: https://logo.clearbit.com/podcasts.apple.com - Slug: how-i-built-this-guy-raz - Brand Authority Index tier: Emerging - Category: Podcast Series - Last Analyzed: September 4, 2026