# Howden (formerly Howden Broking Group)
> Howden is a global insurance group offering comprehensive broking services across retail, specialty, and reinsurance sectors, serving mid-market, large corporates, SMEs, and personal lines. The group also operates DUAL, one of the world's largest MGAs for underwriting solutions. Howden emphasizes a people-first approach, sustainability, and innovation.
- URL: https://optimly.ai/brand/howden-broking-group
- Logo: https://logo.clearbit.com/howdengroupholdings.com
- Slug: howden-broking-group
- BAI Score: 39/100
- Archetype: Incumbent
- Category: Insurance
- Last Analyzed: August 9, 2026
## Buyer Intent Signals
Problems: In-house Insurance Procurement: Businesses can manage their insurance needs internally by researching policies, directly contacting insurers, negotiating terms, and handling claims without relying on  | Independent/Local Insurance Broker: Opting for smaller, local, or independent insurance brokers who might offer personalized service but potentially lack the global reach, specialized market access, o
Solutions: Howden insurance group | Howden broking services | DUAL MGA | Direct Insurer Portals: For less complex needs, businesses or individuals could directly use online portals or sales channels provided by insurance carriers, bypassing brokers and MGAs for standard po
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## Full Details / RAG Data
### Overview
Howden (formerly Howden Broking Group) is listed in the AI Directory.
Howden is a global insurance group offering comprehensive broking services across retail, specialty, and reinsurance sectors, serving mid-market, large corporates, SMEs, and personal lines. The group also operates DUAL, one of the world's largest MGAs for underwriting solutions. Howden emphasizes a people-first approach, sustainability, and innovation.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Howden (formerly Howden Broking Group) |
| Slug         | howden-broking-group |
| URL          | https://optimly.ai/brand/howden-broking-group |
| Logo         | https://logo.clearbit.com/howdengroupholdings.com |
| BAI Score    | 39/100 |
| Archetype    | Incumbent |
| Category     | Insurance |
| Last Analyzed | August 9, 2026 |
| Last Updated | 2026-08-10T04:58:26.329Z |
### Buyer Intent Signals
#### Problems this brand solves
- In-house Insurance Procurement: Businesses can manage their insurance needs internally by researching policies, directly contacting insurers, negotiating terms, and handling claims without relying on 
- Independent/Local Insurance Broker: Opting for smaller, local, or independent insurance brokers who might offer personalized service but potentially lack the global reach, specialized market access, o
#### Buyers search for
- Howden insurance group
- Howden broking services
- DUAL MGA
- Direct Insurer Portals: For less complex needs, businesses or individuals could directly use online portals or sales channels provided by insurance carriers, bypassing brokers and MGAs for standard po
### Links
- Canonical page: https://optimly.ai/brand/howden-broking-group
- JSON endpoint: /brand/howden-broking-group.json
- LLMs.txt: /brand/howden-broking-group/llms.txt