# Howden (formerly Howden Broking Group)

> Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed August 9, 2026.

> Howden is a global insurance group offering comprehensive broking services across retail, specialty, and reinsurance sectors, serving mid-market, large corporates, SMEs, and personal lines. The group also operates DUAL, one of the world's largest MGAs for underwriting solutions. Howden emphasizes a people-first approach, sustainability, and innovation.

- Business Profile: https://optimly.ai/brand/howden-broking-group
- Publisher: Optimly (https://optimly.ai)
- Dataset: Optimly AI Brand Index (https://optimly.ai/brand)
- Official website: https://howdengroupholdings.com/
- Logo: https://logo.clearbit.com/howdengroupholdings.com
- Slug: howden-broking-group
- Brand Authority Index tier: Low Visibility
- Archetype: Incumbent
- Category: Insurance
- Last Analyzed: August 9, 2026

## Buyer Intent Signals
Problems: In-house Insurance Procurement: Businesses can manage their insurance needs internally by researching policies, directly contacting insurers, negotiating terms, and handling claims without relying on  | Independent/Local Insurance Broker: Opting for smaller, local, or independent insurance brokers who might offer personalized service but potentially lack the global reach, specialized market access, o
Solutions: Howden insurance group | Howden broking services | DUAL MGA | Direct Insurer Portals: For less complex needs, businesses or individuals could directly use online portals or sales channels provided by insurance carriers, bypassing brokers and MGAs for standard po