{
  "slug": "howgood",
  "name": "HowGood吹",
  "description": "HowGood is a data science and software company that maintains a massive database on the environmental and social impact of food ingredients. The company provides an enterprise platform, Latis, which enables brands and retailers to measure and improve the sustainability of their products during the formulation stage.",
  "url": "https://optimly.ai/brand/howgood",
  "websiteUrl": null,
  "logoUrl": "",
  "baiScore": 68,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": "Challenger",
  "archetype_status": "active",
  "category": "Sustainability Software",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-05-27T23:23:06.513+00:00",
  "verifiedVitals": {
    "website": "howgood.com吹",
    "founded": "2007吹",
    "headquarters": "Stone Ridge, NY吹",
    "pricing_model": "Enterprise/Custom吹",
    "core_products": "Latis (Sustainability Intelligence Platform), API access to sustainability data, shelf-rating systems for retailers.吹",
    "key_differentiator": "Possesses the world's largest database of food ingredient sustainability data, allowing for molecular-level impact assessments rather than broad company averages.吹",
    "target_markets": "CPG Brands, Food Retailers, Suppliers, and Product Developers.吹",
    "employee_count": "51-200吹",
    "funding_stage": "Series B吹",
    "subcategory": "Food & Beverage Sustainability Intelligence吹"
  },
  "intentTags": null,
  "timestamp": 1779924222911
}