{"name":"HOYTS Cinemas","domain":"hoyts.com.au","url":"https://optimly.ai/brand/hoyts-cinemas","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"HOYTS Cinemas is a cinema chain operating cinemas across Australia and New Zealand, offering movie screenings, enhanced cinema experiences, food and drinks, rewards, events and private birthday parties.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hoyts.com.au","updated_at":"2026-11-07T05:53:19.989967+00:00"},{"key":"description","label":"Description","shape":"text","content":"HOYTS Cinemas describes itself as Australia’s leading cinema chain and a major player in global entertainment. It operates 60 cinemas across Australia and New Zealand, with more than 500 screens and over 57,000 seats.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hoyts.com.au","updated_at":"2026-11-07T05:53:19.989967+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To deliver the future of cinema for people who want to experience more and bring people the magic of the big screen.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hoyts.com.au","updated_at":"2026-11-07T05:53:19.989967+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://hoyts.com.au","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hoyts.com.au","updated_at":"2026-11-07T05:53:19.989967+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Energetic, aspirational and experience-focused, with promotional and family-friendly messaging.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hoyts.com.au","updated_at":"2026-11-07T05:53:19.989967+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides access to theatrical entertainment and enhanced moviegoing experiences, including convenient ticket booking, food and beverage ordering, rewards, events and celebrations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hoyts.com.au","updated_at":"2026-11-07T05:53:19.989967+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Cinema exhibition and movie screenings\nOnline movie ticket booking\nAdvance screenings and cinema events\nEnhanced cinema experiences including HOYTS LUX, HOYTS Xtremescreen and D-BOX\nFood and beverage ordering for cinema sessions\nCustomer rewards program\nBirthday party hosting","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hoyts.com.au","updated_at":"2026-11-07T05:53:19.989967+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Movie tickets and screenings\nHOYTS Rewards\nHOYTS LUX\nHOYTS Xtremescreen\nD-BOX\nFood and drinks\nGift cards\nBirthday party packages","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hoyts.com.au","updated_at":"2026-11-07T05:53:19.989967+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Entertainment and cinema exhibition","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hoyts.com.au","updated_at":"2026-11-07T05:53:19.989967+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Moviegoers and families across Australia and New Zealand, including customers attending screenings, events, birthday parties and enhanced cinema experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hoyts.com.au","updated_at":"2026-11-07T05:53:19.989967+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"People seeking cinema and entertainment experiences, including moviegoers, families and customers interested in premium screenings, events or group celebrations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hoyts.com.au","updated_at":"2026-11-07T05:53:19.989967+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Booking tickets for current and upcoming movies\nAttending advance screenings, festivals and special events\nExperiencing films in premium formats and seating\nOrdering food and drinks ahead of a movie session\nEarning rewards through HOYTS Rewards\nHosting children’s birthday parties at the cinema\nFinding and visiting local cinemas","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hoyts.com.au","updated_at":"2026-11-07T05:53:19.989967+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to current and upcoming theatrical releases\nA more immersive or premium moviegoing experience\nConvenient advance ordering of food and drinks\nRewards for repeat cinema visits\nMemorable birthday celebrations for children\nAccess to special screenings and cinema events","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hoyts.com.au","updated_at":"2026-11-07T05:53:19.989967+00:00"}]}],"last_refreshed_at":"2026-11-07T05:53:20.001232+00:00","last_changed_at":"2026-11-07T05:53:20.037152+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=c8bd2502-c84f-4406-a051-717a08bf25c4"}