{"name":"HSBC Australia","domain":"hsbc.com.au","url":"https://optimly.ai/brand/hsbc-australia","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"HSBC Australia provides retail banking products and support, including accounts, credit cards, loans, investments, international banking and foreign exchange.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hsbc.com.au","updated_at":"2026-11-07T05:38:50.321992+00:00"},{"key":"description","label":"Description","shape":"text","content":"HSBC Australia's website offers banking, borrowing, investing and international financial products for customers in Australia. The site also provides fraud and scam warnings, help resources and financial hardship support. HSBC announced that it will wind down its retail banking business in Australia over the next 18 months from 31 July 2026.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hsbc.com.au","updated_at":"2026-11-07T05:38:50.321992+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://hsbc.com.au","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hsbc.com.au","updated_at":"2026-11-07T05:38:50.321992+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Informative, supportive and security-conscious.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hsbc.com.au","updated_at":"2026-11-07T05:38:50.321992+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps customers manage everyday banking, saving, borrowing, investing and international financial needs, while providing security guidance and support during financial hardship.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hsbc.com.au","updated_at":"2026-11-07T05:38:50.321992+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Transaction and savings accounts\nCredit cards\nHome loans\nPersonal loans\nOnline investing through HSBC WorldTrader\nAccredited investor services\nInternational banking\nForeign exchange","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hsbc.com.au","updated_at":"2026-11-07T05:38:50.321992+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Transaction accounts\nSavings accounts\nCredit cards\nHome loans\nPersonal loans\nHSBC WorldTrader\nAccredited Investors\nHSBC Premier","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hsbc.com.au","updated_at":"2026-11-07T05:38:50.321992+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hsbc.com.au","updated_at":"2026-11-07T05:38:50.321992+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"HSBC customers in Australia, including retail banking customers and HSBC Premier customers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hsbc.com.au","updated_at":"2026-11-07T05:38:50.321992+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Managing everyday transactions\nSaving money\nUsing credit cards\nFinancing a home\nTaking out a personal loan\nInvesting online\nAccessing accredited investor services\nManaging overseas banking needs","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hsbc.com.au","updated_at":"2026-11-07T05:38:50.321992+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to banking, lending, investment and international financial products\nSupport with online safety and scam awareness\nHelp with financial hardship and repayment difficulties\nAccess to customer FAQs, guides and support resources","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hsbc.com.au","updated_at":"2026-11-07T05:38:50.321992+00:00"}]}],"last_refreshed_at":"2026-11-07T05:38:50.335766+00:00","last_changed_at":"2026-11-07T05:38:50.375780+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=cc560d78-a4b3-432d-a1f7-a5a1f6b586a2"}