# Http3 Quic > Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed August 9, 2026. > HTTP/3 and QUIC are next-generation internet transport protocols developed by the IETF QUIC Working Group. QUIC is a UDP-based, stream-multiplexing, encrypted transport protocol, designed for improved performance and security. HTTP/3 is the mapping of HTTP to QUIC. - Business Profile: https://optimly.ai/brand/http3-quic - Publisher: Optimly (https://optimly.ai) - Dataset: Optimly AI Brand Index (https://optimly.ai/brand) - Official website: https://quicwg.org/ - Logo: https://logo.clearbit.com/quicwg.org - Slug: http3-quic - Brand Authority Index tier: Emerging - Archetype: Challenger - Category: Internet Protocols - Last Analyzed: August 9, 2026 ## Buyer Intent Signals Problems: Informal Protocol Development: Developing and coordinating new internet protocols through ad-hoc groups or individual efforts without a formal standardization body like the IETF, leading to fragmentat | Rely on Existing Protocols (TCP/HTTP/2): Continuing to use older protocols like TCP and HTTP/2 without pursuing the performance and security advancements offered by QUIC and HTTP/3, potentially leadin Solutions: what is QUIC protocol | HTTP/3 specification | IETF QUIC Working Group | Proprietary Protocol Implementations: Developing and deploying proprietary transport protocols by individual companies, which could offer specific advantages but would lack broad interoperability and