{"name":"Hubo","domain":"hubo.be","url":"https://optimly.ai/brand/hubo","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Hubo is a home-improvement and DIY retailer serving do-it-yourselfers through online and physical stores in Belgium.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hubo.be","updated_at":"2026-11-08T02:46:00.098655+00:00"},{"key":"description","label":"Description","shape":"text","content":"Hubo offers products for home improvement, construction, renovation, gardening, heating, electricity, tools, paint, storage and household needs, alongside in-store services and promotions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hubo.be","updated_at":"2026-11-08T02:46:00.098655+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Voor elke doe-het-zelver. (For every DIYer.)","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hubo.be","updated_at":"2026-11-08T02:46:00.098655+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://hubo.be","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hubo.be","updated_at":"2026-11-08T02:46:00.098655+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Friendly, promotional and practical, with an emphasis on helping DIYers find products, promotions and services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hubo.be","updated_at":"2026-11-08T02:46:00.098655+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Hubo helps DIYers source materials, tools, equipment and household products for home improvement, repair, renovation, gardening and maintenance projects.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hubo.be","updated_at":"2026-11-08T02:46:00.098655+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online retail of home-improvement and DIY products\nPhysical retail through 160 stores\nClick & Collect and home delivery\nIn-store paint-mixing service\nKey-cutting service\nProduct promotions, cashback actions and loyalty rewards\nStore inventory lookup\nNewsletter and promotional communications","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hubo.be","updated_at":"2026-11-08T02:46:00.098655+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Tools and power tools\nBuilding materials and insulation\nWood, panels and roofing materials\nPaint and wood protection\nElectricity and electrical installation materials\nHeating and fuels, including pellets, firewood, coal and petroleum\nGarden products and garden structures\nLighting","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hubo.be","updated_at":"2026-11-08T02:46:00.098655+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Product-level pricing is displayed online in euros, with regular promotions, fixed low-price offers, cashback actions and loyalty discounts. No general subscription or membership pricing is stated.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hubo.be","updated_at":"2026-11-08T02:46:00.098655+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Home-improvement, DIY and hardware retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hubo.be","updated_at":"2026-11-08T02:46:00.098655+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Do-it-yourselfers and consumers undertaking home improvement, repair, renovation, gardening and household projects.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hubo.be","updated_at":"2026-11-08T02:46:00.098655+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers and DIY enthusiasts looking for materials, tools, equipment, heating products and related services for projects at home.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hubo.be","updated_at":"2026-11-08T02:46:00.098655+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying tools and equipment for DIY projects\nPurchasing building materials for construction and renovation\nRepairing and finishing plasterboard and other surfaces\nInstalling or upgrading electrical systems\nPainting walls and ceilings\nHeating homes with fuels such as pellets, firewood, coal or petroleum\nImproving gardens and adding garden structures\nOrganizing household or workshop storage","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hubo.be","updated_at":"2026-11-08T02:46:00.098655+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to products and materials for home improvement and DIY projects\nAbility to collect purchases in store or receive them at home\nAccess to project-related services such as paint mixing and key cutting\nPotential savings through promotions, cashback, fixed low prices and loyalty rewards\nConvenient access to a nearby Hubo store","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hubo.be","updated_at":"2026-11-08T02:46:00.098655+00:00"}]}],"last_refreshed_at":"2026-11-08T02:46:00.105745+00:00","last_changed_at":"2026-11-08T02:46:00.113837+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=07091014-e558-4633-a9fb-920bc66c560e"}