{
  "slug": "hufvudstadsbladet-hbl",
  "name": "Hufvudstadsbladet Hbl",
  "description": "Hufvudstadsbladet (HBL) is a leading Swedish-language newspaper in Finland, providing daily news, analysis, cultural reviews, sports coverage, and opinion pieces. It covers local, national, and international events, available through its website and mobile app, and also features various podcast series.",
  "url": "https://optimly.ai/brand/hufvudstadsbladet-hbl",
  "websiteUrl": "https://hbl.fi/",
  "logoUrl": "https://logo.clearbit.com/hbl.fi",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Digital News Publications",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-23T00:05:32.061Z",
  "verifiedVitals": {
    "website": "https://hbl.fi",
    "category": "news media",
    "what_it_does": "Hufvudstadsbladet (HBL) publishes a daily Swedish-language newspaper in print and digital formats, providing news, information, analyses, reviews, opinion pieces, and podcasts from Finland and around the world.",
    "primary_audience": "The primary audience for Hufvudstadsbladet is the Swedish-speaking population in Finland.",
    "core_product": "The core product is a daily newspaper, available in both print and digital editions, including an e-newspaper and the HBL 365 app.",
    "parent_ownership": "Hufvudstadsbladet is published by KSF Media. Bonnier News owns 51 percent of KSF Media, while Föreningen Konstsamfundet owns 49 percent."
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1787487991965
}