{"name":"Hull's Drive-in","domain":"hullsdrivein.com","url":"https://optimly.ai/brand/hull-s-drive-in","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Hull's Drive-In is a nonprofit, community-owned and operated drive-in movie theater serving the Lexington and Rockbridge area.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hullsdrivein.com","updated_at":"2026-11-08T02:20:42.871819+00:00"},{"key":"description","label":"Description","shape":"text","content":"Hull's Drive-In is a historic drive-in theater built in 1950 and operated as a 501(c)(3) nonprofit by Hull's Angels. It presents movies on the big screen and offers special events, sponsorships, memberships, donations, gift cards, and merchandise.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hullsdrivein.com","updated_at":"2026-11-08T02:20:42.871819+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To bring movies to life on the big screen for the Lexington community while operating a family-friendly, community-owned drive-in theater.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hullsdrivein.com","updated_at":"2026-11-08T02:20:42.871819+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://hullsdrivein.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hullsdrivein.com","updated_at":"2026-11-08T02:20:42.871819+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Welcoming, community-focused, family-friendly, and nostalgic.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hullsdrivein.com","updated_at":"2026-11-08T02:20:42.871819+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1950","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hullsdrivein.com","updated_at":"2026-11-08T02:20:42.871819+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Lexington, Virginia area","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hullsdrivein.com","updated_at":"2026-11-08T02:20:42.871819+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Community-owned and operated by Hull's Angels, a nonprofit 501(c)(3) organization.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hullsdrivein.com","updated_at":"2026-11-08T02:20:42.871819+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides affordable, family-friendly outdoor movie entertainment and a community-owned venue for local events and business sponsorships.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hullsdrivein.com","updated_at":"2026-11-08T02:20:42.871819+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Drive-in movie screenings\nSpecial event rentals\nBig-screen business sponsorship advertising\nMemberships\nFundraising and donations\nGift cards and merchandise","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hullsdrivein.com","updated_at":"2026-11-08T02:20:42.871819+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Drive-in movie theater experiences\nSpecial event rentals\nSponsorship opportunities\nMemberships\nGift cards\nBranded merchandise\nDonation opportunities","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hullsdrivein.com","updated_at":"2026-11-08T02:20:42.871819+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"A $50 gift card is listed. Merchandise prices shown range from $7.50 to $130.00, including T-shirts for $30 and a mug for $15.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hullsdrivein.com","updated_at":"2026-11-08T02:20:42.871819+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Entertainment and cinema","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hullsdrivein.com","updated_at":"2026-11-08T02:20:42.871819+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Moviegoers and community members in the Lexington and Rockbridge area, plus businesses seeking sponsorship and advertising opportunities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hullsdrivein.com","updated_at":"2026-11-08T02:20:42.871819+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Local families, movie fans, community members, businesses seeking big-screen sponsorship advertising, and organizations seeking a special-event venue.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hullsdrivein.com","updated_at":"2026-11-08T02:20:42.871819+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Watching movies at a drive-in theater\nRenting the drive-in for special events\nAdvertising a business on the big screen\nBecoming a theater member\nPurchasing gift cards and merchandise\nDonating toward equipment and facility needs","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hullsdrivein.com","updated_at":"2026-11-08T02:20:42.871819+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Family-friendly outdoor movie entertainment\nAccess to a community event venue\nBusiness visibility through big-screen sponsorship advertising\nSupport for the theater's equipment and facility needs","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hullsdrivein.com","updated_at":"2026-11-08T02:20:42.871819+00:00"}]}],"last_refreshed_at":"2026-11-08T02:20:42.880977+00:00","last_changed_at":"2026-11-08T02:20:42.888440+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=4970a059-b8b6-4989-b8de-65315fc7b63f"}