{"name":"Huron Valley State Bank","domain":"hvsb.com","url":"https://optimly.ai/brand/huron-valley-state-bank","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Huron Valley State Bank is a hometown community bank offering personal and business banking, lending, cash management, digital banking, and related financial services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hvsb.com","updated_at":"2026-11-07T05:27:39.909758+00:00"},{"key":"description","label":"Description","shape":"text","content":"Huron Valley State Bank provides FDIC-insured personal and business banking services through branches in Milford, Highland, and Northville, Michigan, along with online and mobile banking. Its offerings include checking and savings accounts, loans, mortgages, credit and debit cards, business banking, cash management, and financial tools.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hvsb.com","updated_at":"2026-11-07T05:27:39.909758+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Serving customers and the community through hometown service, locally made decisions, and financial solutions that help individuals and businesses prosper.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hvsb.com","updated_at":"2026-11-07T05:27:39.909758+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://hvsb.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hvsb.com","updated_at":"2026-11-07T05:27:39.909758+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Friendly, personal, community-focused, helpful, and service-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hvsb.com","updated_at":"2026-11-07T05:27:39.909758+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"2005","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hvsb.com","updated_at":"2026-11-07T05:27:39.909758+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"The website states that Huron Valley State Bank is joining forces with Bank of Ann Arbor.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hvsb.com","updated_at":"2026-11-07T05:27:39.909758+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals and businesses manage day-to-day finances, save, borrow, make payments, manage cash flow, and access banking services through local branches and digital channels.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hvsb.com","updated_at":"2026-11-07T05:27:39.909758+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal checking and savings accounts\nBusiness banking\nConsumer, mortgage, and home equity lending\nBusiness lending\nCash management\nOnline and mobile banking\nDebit and credit cards\nDigital wallet payments","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hvsb.com","updated_at":"2026-11-07T05:27:39.909758+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Checking accounts\nSavings accounts\nInvestment accounts\nPersonal loans\nMortgage loans\nHome equity lines of credit and term loans\nCredit cards\nDebit cards","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hvsb.com","updated_at":"2026-11-07T05:27:39.909758+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Banking and financial services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hvsb.com","updated_at":"2026-11-07T05:27:39.909758+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Personal banking customers, families, small businesses, local businesses, and community members in and around Milford, Highland, and Northville, Michigan.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hvsb.com","updated_at":"2026-11-07T05:27:39.909758+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals and families seeking local personal banking, lending, mortgage, and digital banking services, plus small and local businesses needing banking, lending, and cash management solutions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hvsb.com","updated_at":"2026-11-07T05:27:39.909758+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening and managing checking or savings accounts\nSwitching accounts from another financial institution\nManaging personal finances through online or mobile banking\nApplying for mortgages or home equity financing\nFinancing home improvements, education, property, or special purchases\nManaging small-business cash flow\nAccessing business lending and cash management\nOrdering checks","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hvsb.com","updated_at":"2026-11-07T05:27:39.909758+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"More convenient access to banking through branches, online banking, mobile banking, and ATMs\nSupport for saving and managing personal finances\nFinancing for homes, improvements, education, property, and other purchases\nImproved small-business cash-flow management\nResources to help businesses grow and prosper\nSecure payment and card-management options\nPersonalized service from a local community bank","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hvsb.com","updated_at":"2026-11-07T05:27:39.909758+00:00"}]}],"last_refreshed_at":"2026-11-07T05:27:39.916403+00:00","last_changed_at":"2026-11-07T05:27:39.922283+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=c696ef8f-9e73-4e3b-b6a7-5609c3c52c0c"}