{"name":"Hurtigruten US","domain":"hurtigruten.com","url":"https://optimly.ai/brand/hurtigruten-us","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Norwegian coastal cruise and expedition travel brand offering voyages along Norway’s coast and beyond.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hurtigruten.com","updated_at":"2026-11-07T05:25:24.391645+00:00"},{"key":"description","label":"Description","shape":"text","content":"Hurtigruten offers Norwegian coastal voyages, including the original Coastal Express, Signature Voyages, and cruises such as the North Cape Line. Its itineraries feature fjords, ports, seasonal sailing, Norwegian cuisine, expert advice, and options including all-inclusive cruises and excursions.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hurtigruten.com","updated_at":"2026-11-07T05:25:24.391645+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To help travelers discover the Norwegian coast and beyond through voyages made in Norway and supported by more than 130 years of heritage.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hurtigruten.com","updated_at":"2026-11-07T05:25:24.391645+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://hurtigruten.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hurtigruten.com","updated_at":"2026-11-07T05:25:24.391645+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Inspirational, adventurous, informative, and confidence-building.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hurtigruten.com","updated_at":"2026-11-07T05:25:24.391645+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1893","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hurtigruten.com","updated_at":"2026-11-07T05:25:24.391645+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps travelers plan and book expert-led cruises to experience Norway’s coast, fjords, towns, seasonal landscapes, and Northern Lights.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hurtigruten.com","updated_at":"2026-11-07T05:25:24.391645+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Norwegian coastal cruising\nExpedition and destination voyages\nCruise itinerary search and booking\nSeasonal Norway travel\nExpert travel advice\nNorwegian cuisine and onboard dining\nExcursions and port exploration\nNorthern Lights-focused voyages","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hurtigruten.com","updated_at":"2026-11-07T05:25:24.391645+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Coastal Express\nSignature Voyages\nThe North Cape Line – Roundtrip\nAstronomy Cruise on The North Cape Line\n1893 Ambassador Loyalty Program","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hurtigruten.com","updated_at":"2026-11-07T05:25:24.391645+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Featured voyage prices start at US $2,258 for The Coastal Express – Roundtrip, US $3,916 for The North Cape Line – Roundtrip, and US $4,903 for the Astronomy Cruise on The North Cape Line. The site also advertises discounts of up to 30% on selected voyages.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hurtigruten.com","updated_at":"2026-11-07T05:25:24.391645+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Travel and tourism; cruise travel.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hurtigruten.com","updated_at":"2026-11-07T05:25:24.391645+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Travelers seeking Norwegian coastal cruises, fjord experiences, seasonal voyages, Northern Lights trips, and expedition-style travel.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hurtigruten.com","updated_at":"2026-11-07T05:25:24.391645+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travelers interested in exploring Norway by ship, including customers seeking coastal itineraries, premium food and drinks, expert-led excursions, and all-inclusive or full-board cruise options.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hurtigruten.com","updated_at":"2026-11-07T05:25:24.391645+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Booking a roundtrip voyage along Norway’s coast\nExploring Norwegian fjords, towns, ports, and communities\nTaking a winter cruise to Norway’s North Cape\nSearching for the Northern Lights\nJoining an astronomy-themed cruise with an expert astronomer\nChoosing premium voyages with inclusive drinks and longer port stops\nReceiving cruise offers and travel inspiration through the loyalty program or newsletter","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hurtigruten.com","updated_at":"2026-11-07T05:25:24.391645+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Experience Norway’s fjords, mountains, waterfalls, valleys, and coastal communities\nTravel on the original Norwegian coastal route connecting ports since 1893\nExplore destinations with time in port\nEnjoy Norwegian Coastal Kitchen cuisine and selected drinks on applicable voyages\nAccess 24/7 expert advice\nReceive exclusive loyalty offers, benefits, discounts, and newsletters","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hurtigruten.com","updated_at":"2026-11-07T05:25:24.391645+00:00"}]}],"last_refreshed_at":"2026-11-07T05:25:24.425832+00:00","last_changed_at":"2026-11-07T05:25:24.625441+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=b580bc79-ab1f-4499-98cd-27254eef1898"}