{
  "slug": "hvmn",
  "name": "HVMN",
  "description": "HVMN (Health Via Modern Nutrition) is a metabolic health technology company that develops exogenous ketone supplements. Originally founded as a nootropics firm, the company shifted its focus to metabolic performance fuels, specifically targeting endurance athletes and longevity enthusiasts with its proprietary ketone technology.",
  "url": "https://optimly.ai/brand/hvmn",
  "logoUrl": "",
  "baiScore": 76,
  "archetype": "Challenger",
  "category": "Health & Wellness",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "levels-health",
      "name": "Levels Health"
    },
    {
      "slug": "perfect-keto",
      "name": "Perfect Keto"
    }
  ],
  "inboundCompetitors": [],
  "aiAlternatives": [
    {
      "slug": "caffeine-supplementation",
      "name": "Caffeine Supplementation"
    }
  ],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-04-10T01:02:53.073+00:00",
  "verifiedVitals": {
    "website": "hvmn.com",
    "founded": "2014 (as Nootrobox); 2017 (as HVMN)",
    "headquarters": "Miami, FL",
    "pricing_model": "Subscription & One-time purchase",
    "core_products": "Ketone-IQ (liquid ketone supplement)",
    "key_differentiator": "The only brand utilizing a specific R-1,3-Butanediol formulation validated by large-scale military research contracts for metabolic efficiency.",
    "target_markets": "Endurance athletes, biohackers, military personnel, and metabolically conscious consumers.",
    "employee_count": "11-50",
    "funding_stage": "Series A / Venture Backed",
    "subcategory": "Performance Nutrition & Metabolism"
  },
  "intentTags": {
    "problemIntents": [
      "how to raise ketone levels without fasting",
      "High-Carbohydrate Dieting: Consuming traditional high-carb diets or standard sports drinks to fuel performance.",
      "Endogenous Ketosis (Dietary): Following a strict ketogenic diet to naturally produce endogenous ketones without supplements."
    ],
    "solutionIntents": [
      "best ketone supplement for athletes",
      "what is ketone iq",
      "exogenous ketones for endurance",
      "best nootropic stack for focus 2024",
      "Caffeine Supplementation: Drinking black coffee or using anhydrous caffeine pills for metabolic stimulation."
    ],
    "evaluationIntents": []
  },
  "timestamp": 1777985623341
}