{"name":"Hööks Hästsport","domain":"hooks.se","url":"https://optimly.ai/brand/hööks-hästsport","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Hööks Hästsport is a Swedish equestrian retailer operating an online shop and physical stores, offering products for riders, horses, dogs, stables and paddocks.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hooks.se","updated_at":"2026-11-07T05:40:42.962363+00:00"},{"key":"description","label":"Description","shape":"text","content":"Hööks Hästsport sells equestrian clothing, riding equipment, horse tack and care products, stable and paddock supplies, dog products, footwear and accessories through hooks.se and its stores. The site also provides product guidance, promotions, delivery and returns information, and customer reviews.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hooks.se","updated_at":"2026-11-07T05:40:42.962363+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://hooks.se","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hooks.se","updated_at":"2026-11-07T05:40:42.962363+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Promotional, practical and informative, with an emphasis on deals, product guidance and everyday equestrian needs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hooks.se","updated_at":"2026-11-07T05:40:42.962363+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Borås, Sweden","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hooks.se","updated_at":"2026-11-07T05:40:42.962363+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides equipment, clothing and care products for horse riding, horse keeping, stable and paddock management, and dog ownership.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hooks.se","updated_at":"2026-11-07T05:40:42.962363+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online retail through hooks.se\nPhysical retail through Hööks stores\nEquestrian clothing, footwear and riding equipment retail\nHorse equipment and care product retail\nStable, paddock and fencing supply retail\nDog clothing, accessories and care product retail\nProduct guidance for stable, paddock and fencing needs\nDelivery, store pickup and returns","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hooks.se","updated_at":"2026-11-07T05:40:42.962363+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Riding clothing and riding trousers\nRiding footwear, boots and chaps\nRiding gloves and accessories\nHorse blankets, tack and horse equipment\nHorse care, grooming and leather-care products\nStable and paddock equipment, including fencing supplies\nDog clothing, beds, bowls, collars, leashes and training accessories\nShoe-care products and insoles","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hooks.se","updated_at":"2026-11-07T05:40:42.962363+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Product prices vary by item. The site features regular promotions, outlet pricing, Hööks Deals, Weekend Deals and member discounts. Delivery to a PostNord pickup point is free for orders over 500 kr and otherwise costs 49 kr; delivery to a Hööks store is free.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hooks.se","updated_at":"2026-11-07T05:40:42.962363+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Equestrian retail and pet, stable and outdoor supplies","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hooks.se","updated_at":"2026-11-07T05:40:42.962363+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Riders, horse owners, people managing stables, paddocks and horse facilities, and dog owners.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hooks.se","updated_at":"2026-11-07T05:40:42.962363+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers and hobbyists involved in horse riding, horse care, stable and paddock management, or dog ownership who buy equestrian, stable, outdoor and pet products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hooks.se","updated_at":"2026-11-07T05:40:42.962363+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying riding clothing, footwear and accessories\nEquipping and caring for horses\nSetting up or maintaining horse paddock fencing\nBuying stable equipment and supplies\nCaring for riding boots and footwear\nWalking, training and outfitting dogs\nShopping online or checking availability in physical stores\nUsing member deals, outlet offers and promotional discounts","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hooks.se","updated_at":"2026-11-07T05:40:42.962363+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to riding clothing and equipment for equestrian activities\nEquipment to support horse care, stable work and paddock management\nProducts for dog walking, training, clothing and rest\nBoot and footwear maintenance and support\nHome delivery, free store delivery and store pickup options\nFlexible returns and exchange periods, including 90 days for members and 30 days for non-members","source_type":"1p_website","source_label":"Brand's website","source_url":"https://hooks.se","updated_at":"2026-11-07T05:40:42.962363+00:00"}]}],"last_refreshed_at":"2026-11-07T05:40:42.974566+00:00","last_changed_at":"2026-11-07T05:40:42.987732+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=db6e4c13-bd9b-416c-a6da-ee419fc7d22b"}