{"name":"ICA","domain":"icagruppen.se","url":"https://optimly.ai/brand/ica","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"ICA Gruppen is a Swedish retail group focused on food and health, with businesses in grocery retail, banking, pharmacy and property.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://icagruppen.se","updated_at":"2026-11-07T05:20:50.704043+00:00"},{"key":"description","label":"Description","shape":"text","content":"ICA Gruppen is a leading retail company focused on food and health. Its businesses include ICA Sverige, ICA Fastigheter, ICA Banken and Apotek Hjärtat. The group serves consumers through stores, pharmacies, banking services and property operations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://icagruppen.se","updated_at":"2026-11-07T05:20:50.704043+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To make every day a little easier and contribute to a simpler everyday life and a more sustainable future.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://icagruppen.se","updated_at":"2026-11-07T05:20:50.704043+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Nina Jönsson, CEO of ICA Gruppen; Josefin Lundmark, Marketing Director of ICA Sverige. The board includes Fredrik Persson and employee representative Jonathon Clarke.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://icagruppen.se","updated_at":"2026-11-07T05:20:50.704043+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://icagruppen.se","source_type":"1p_website","source_label":"Brand's website","source_url":"https://icagruppen.se","updated_at":"2026-11-07T05:20:50.704043+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Informative, corporate, forward-looking and focused on food, health, sustainability, society and innovation.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://icagruppen.se","updated_at":"2026-11-07T05:20:50.704043+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Kolonnvägen 20, 169 71 Solna, Sweden. Postal address: Box 4075, 169 04 Solna.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://icagruppen.se","updated_at":"2026-11-07T05:20:50.704043+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"ICA helps consumers meet everyday needs related to food, health, pharmacy services, financial services and access to retail locations, while supporting more sustainable choices.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://icagruppen.se","updated_at":"2026-11-07T05:20:50.704043+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Grocery retail through ICA Sverige\nPharmacy operations through Apotek Hjärtat\nFinancial services through ICA Banken\nProperty ownership and management through ICA Fastigheter\nSustainability and societal engagement\nConsumer communication, technology and innovation","source_type":"1p_website","source_label":"Brand's website","source_url":"https://icagruppen.se","updated_at":"2026-11-07T05:20:50.704043+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"ICA Sverige grocery retail and food products\nICA Banken financial services\nApotek Hjärtat pharmacy services and products\nICA Fastigheter property ownership and management\nICA organic and food ranges, including ICA Gott liv and ICA Ekologiskt","source_type":"1p_website","source_label":"Brand's website","source_url":"https://icagruppen.se","updated_at":"2026-11-07T05:20:50.704043+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Retail, grocery, food, health, pharmacy, financial services and commercial property.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://icagruppen.se","updated_at":"2026-11-07T05:20:50.704043+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers and households in Sweden, including millions of Swedish people; the group also works with suppliers and business partners.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://icagruppen.se","updated_at":"2026-11-07T05:20:50.704043+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Swedish consumers and households seeking food, health, pharmacy, financial and everyday retail services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://icagruppen.se","updated_at":"2026-11-07T05:20:50.704043+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying groceries and organic food\nAccessing pharmacy products and services\nUsing banking and financial services\nAccessing retail properties and locations\nMaking more informed and sustainable consumption choices\nFinding everyday information, inspiration and support through digital communication","source_type":"1p_website","source_label":"Brand's website","source_url":"https://icagruppen.se","updated_at":"2026-11-07T05:20:50.704043+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"A simpler everyday life\nMore convenient access to food, health, pharmacy and financial services\nSupport for more sustainable consumption choices\nAccess to a broad grocery assortment, including more than 1,100 organic products\nAccess to services through ICA stores, pharmacies, banking and property operations","source_type":"1p_website","source_label":"Brand's website","source_url":"https://icagruppen.se","updated_at":"2026-11-07T05:20:50.704043+00:00"}]}],"last_refreshed_at":"2026-11-07T05:20:50.714832+00:00","last_changed_at":"2026-11-07T05:20:50.726140+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=649f363a-674a-4a05-a81c-a5850c55b57b"}