{
  "slug": "icon-source",
  "name": "icon-source",
  "description": "Icon Source is an athlete endorsement platform that connects brands and marketing agencies with college and professional athletes for partnership deals, influencer marketing, and NIL (Name, Image, and Likeness) opportunities. It also provides tools for universities to gain visibility into the deals signed by their student-athletes.",
  "url": "https://optimly.ai/brand/icon-source",
  "websiteUrl": "https://iconsource.com/",
  "logoUrl": "https://logo.clearbit.com/iconsource.com",
  "baiScore": 57.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Influencer Marketing Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-02T10:06:12.767Z",
  "verifiedVitals": {
    "website": "https://iconsource.com",
    "category": "Athlete Endorsement Platform",
    "what_it_does": "Icon Source operates a digital marketplace that connects brands, marketing agencies, and universities with college and professional athletes for endorsement deals, appearances, speaking engagements, and social media partnerships. It also provides tools for Name, Image, and Likeness (NIL) disclosure and compliance for universities.",
    "primary_audience": "Brands, marketing agencies, universities, professional athletes, and college athletes.",
    "core_product": "A digital marketplace and platform for athlete endorsements and NIL management.",
    "pricing_model": {
      "kind": "transactional",
      "detail": "Icon Source operates on a commission-based model, charging a 10% transaction fee for each deal signed and closed. Brands pay a small fee for access to the marketplace. The 'Icon Suite' platform for universities, which assists with NIL disclosure and compliance, is offered for free. Student-athletes do not pay to use the platform."
    },
    "parent_ownership": "Privately held and venture capital-backed. The company was founded by Chase Garrett."
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789818038793
}