{
  "slug": "id-comms",
  "name": "id-comms",
  "description": "ID Comms is an award-winning independent consultancy specializing in media, offering consulting, auditing, and change management services. Since 2009, they have helped global brands optimize media investments, improve internal capabilities, and manage external agency partners to reduce waste and maximize performance. They leverage custom AI and advanced automations to provide strategic guidance, custom analytics, and governance best practices.",
  "url": "https://optimly.ai/brand/id-comms",
  "websiteUrl": "https://idcomms.com/",
  "logoUrl": "https://logo.clearbit.com/idcomms.com",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Marketing and Digital Consulting Services",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-23T00:05:45.801Z",
  "verifiedVitals": {
    "website": "https://idcomms.com",
    "category": "Media Consultancy",
    "what_it_does": "ID Comms is an award-winning consultancy specializing in media, offering consulting, auditing, and change management services to help brands optimize their internal media capabilities, external media partners, and paid media investments. The company aims to reduce waste, maximize performance, and achieve marketing objectives for its clients. It leverages custom AI and advanced automations to provide strategic guidance, custom analytics, and governance best practices.",
    "primary_audience": "Brands, advertisers, marketers, and procurement leaders.",
    "core_product": "ID Comms offers structured service programs including Five Figure Pitch™, a fixed-fee, 5-week agency sprint for media agency selection; Digital Control™, an AI-enabled technology for continuous analysis and benchmarking of programmatic, search, and social media performance; and Value Control™, a media auditing service to gain clarity on media investments and identify productivity gains.",
    "pricing_model": {
      "kind": "custom",
      "detail": "ID Comms offers various pricing models depending on the service. For example, their 'Five Figure Pitch™' service has a fixed fee of $99,000. Their 'Digital Control™' AI-enabled technology offers a 'BASE' plan at $12,000 per month (for digital spend under $100M in the US, with a 12-month minimum contract) and also provides custom pricing. They also offer free consultations."
    },
    "parent_ownership": "ID Comms is an independent company.",
    "named_competitors": [
      "AAR Partners",
      "Ark Advisors",
      "Ebiquity",
      "Flock Associates",
      "Joanne Davis Consulting",
      "MediaLink",
      "MediaSense"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1787569209458
}