{
  "slug": "id-me",
  "name": "Id Me",
  "description": "ID.me provides a secure digital identity platform that enables individuals to prove their identity online for seamless access to exclusive discounts, government services, and various online accounts, all while maintaining control over their personal data and preventing fraud.",
  "url": "https://optimly.ai/brand/id-me",
  "websiteUrl": "https://id.me/",
  "logoUrl": "https://logo.clearbit.com/id.me",
  "baiScore": null,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Customer Identity and Access Management (CIAM) Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-08-23T00:05:30.655Z",
  "verifiedVitals": {
    "website": "https://id.me",
    "category": "Digital Identity Verification",
    "what_it_does": "ID.me provides a secure digital identity network that enables individuals to verify their identity for online access to government services, manage tax records, prevent tax fraud, and access exclusive discounts for various communities such as military, medical professionals, first responders, and teachers. It also offers authentication and group affiliation verification services for government agencies and businesses.",
    "primary_audience": "Individuals seeking secure online identity verification for government services and exclusive community-based discounts, including military personnel, nurses, first responders, teachers, government employees, medical professionals, and students. It also serves government agencies and businesses.",
    "core_product": "The core product is the ID.me Wallet, a digital identity wallet that simplifies how individuals securely prove their identity online, enabling secure login, identity proofing, and management of credentials.",
    "pricing_model": {
      "kind": "custom",
      "detail": "ID.me is free for individual users to verify their identity and access services and discounts. For businesses and government agencies, ID.me operates on custom enterprise and government agreements, with pricing based on factors such as successful verifications, proofing methods, prepaid license volume, and activation fees."
    },
    "parent_ownership": "ID.me, Inc. is an American company founded by Blake Hall. It is an independent entity that has raised venture capital."
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1787465968089
}