{"name":"Idaho Central Credit Union","domain":"iccu.com","url":"https://optimly.ai/brand/idaho-central-credit-union","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Idaho Central Credit Union (ICCU) is a credit union offering personal banking, lending, savings, digital banking, and community-focused financial services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://iccu.com","updated_at":"2026-11-07T05:47:50.592359+00:00"},{"key":"description","label":"Description","shape":"text","content":"ICCU combines local, face-to-face banking with digital banking technology, mobile access, financial products, security tools, and community involvement.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://iccu.com","updated_at":"2026-11-07T05:47:50.592359+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://iccu.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://iccu.com","updated_at":"2026-11-07T05:47:50.592359+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Friendly, reassuring, accessible, and community-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://iccu.com","updated_at":"2026-11-07T05:47:50.592359+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides convenient financial services that combine local branch support with digital banking, mobile access, financial products, and account security.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://iccu.com","updated_at":"2026-11-07T05:47:50.592359+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal banking\nChecking and savings accounts\nCertificates of deposit\nAuto and other personal loans\nVisa credit cards\nOnline and mobile banking\nVideo chat support\nCredit monitoring and account security","source_type":"1p_website","source_label":"Brand's website","source_url":"https://iccu.com","updated_at":"2026-11-07T05:47:50.592359+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Central Plus Checking\nHigh Yield Online Savings\nPersonal Promo CDs\n24-Month Promo CD\n60-Month Promo CD\nVisa credit cards\nAuto loans\nOnline banking","source_type":"1p_website","source_label":"Brand's website","source_url":"https://iccu.com","updated_at":"2026-11-07T05:47:50.592359+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The website lists a 24-Month Promo CD at 4.25% APY, a 60-Month Promo CD at 4.30% APY, Visa rates as low as 11.49% variable APR, auto loan rates as low as 5.69% APR, High Yield Online Savings rates as high as 3.40% APY, and Personal Promo CDs as high as 4.30% APY. Rates are updated daily.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://iccu.com","updated_at":"2026-11-07T05:47:50.592359+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Financial services and banking","source_type":"1p_website","source_label":"Brand's website","source_url":"https://iccu.com","updated_at":"2026-11-07T05:47:50.592359+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"ICCU members, consumers seeking personal banking and lending products, and local communities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://iccu.com","updated_at":"2026-11-07T05:47:50.592359+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals seeking a credit union that offers personal financial products, local branch access, digital banking, and mobile account access.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://iccu.com","updated_at":"2026-11-07T05:47:50.592359+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening a checking or savings account\nSaving through high-yield savings or certificates of deposit\nApplying for an auto or other personal loan\nObtaining a Visa credit card\nManaging accounts through online or mobile banking\nGetting support through video chat\nMonitoring credit and improving account security\nAccessing financial services through local branches","source_type":"1p_website","source_label":"Brand's website","source_url":"https://iccu.com","updated_at":"2026-11-07T05:47:50.592359+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to personal banking and lending products\nConvenient 24/7 account access through the ICCU App\nAccess to local branches and face-to-face banking\nVideo chat access to banking support\nCredit monitoring and account security tools\nOpportunities for savings growth through savings and CD products\nSupport for personal financial goals","source_type":"1p_website","source_label":"Brand's website","source_url":"https://iccu.com","updated_at":"2026-11-07T05:47:50.592359+00:00"}]}],"last_refreshed_at":"2026-11-07T05:47:50.605680+00:00","last_changed_at":"2026-11-07T05:47:50.615297+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=ac08cd5d-344f-41a2-b0cd-655f248bd133"}