{
  "slug": "identit-mfa",
  "name": "Identité MFA",
  "description": "Identité® offers PasswordFree® and NoPass™ passwordless authentication solutions designed to redefine how businesses secure their online presence. These solutions eliminate outdated, vulnerable passwords to provide secure, frictionless logins and workforce management.",
  "url": "https://optimly.ai/brand/identit-mfa",
  "websiteUrl": "https://identite.us/",
  "logoUrl": "https://logo.clearbit.com/identite.us",
  "baiScore": 57.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Passwordless Authentication Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-10T00:17:06.962Z",
  "verifiedVitals": {
    "website": "https://identite.us",
    "category": "Secure User Authentication",
    "what_it_does": "Identité® redefines how businesses secure their online presence by offering PasswordFree® and NoPass™ passwordless authentication solutions that eliminate vulnerable passwords and provide secure, frictionless logins, workforce management, and application security.",
    "primary_audience": "Shopify store owners, BigCommerce users, WordPress e-commerce sites, enterprises, and developers.",
    "core_product": "PasswordFree® and NoPass™ passwordless authentication solutions, including a Passwordless MFA SDK.",
    "pricing_model": {
      "kind": "subscription",
      "detail": "The Shopify app is available for $4.99, the BigCommerce app is free, and NoPass™ for Enterprise Security is priced at $2/user."
    }
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789850214791
}