# IdentityForce (Sontiq)
> IdentityForce is a long-standing identity theft protection service provider that offers monitoring, alerts, and recovery services to individuals, businesses, and government agencies. It was acquired by Sontiq (formerly EZShield) in 2018, which was subsequently acquired by the global information company TransUnion in 2021.
- URL: https://optimly.ai/brand/identityforce-sontiq
- Slug: identityforce-sontiq
- BAI Score: 88/100
- Archetype: Challenger
- Category: Cybersecurity
- Last Analyzed: April 11, 2026
## Competitors
- Aura (https://optimly.ai/brand/aura)
- Credit Karma (https://optimly.ai/brand/credit-karma)
- LifeLock (Norton) (https://optimly.ai/brand/lifelock-norton)
## AI-Suggested Alternatives
- Credit Freezing (https://optimly.ai/brand/credit-freezing)
## Also Referenced By
- Aura (Aura Subco, LLC) (https://optimly.ai/brand/aura-aura-subco-llc)
- LifeLock (by Norton) (https://optimly.ai/brand/lifelock-by-norton)
- Lifelock Norton Balance (https://optimly.ai/brand/lifelock-norton-balance)
- Aura Lifelock (https://optimly.ai/brand/aura-lifelock)
## Sub-brands
- Identityforce (https://optimly.ai/brand/identityforce)
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## Full Details / RAG Data
### Overview
IdentityForce (Sontiq) is listed in the AI Directory.
IdentityForce is a long-standing identity theft protection service provider that offers monitoring, alerts, and recovery services to individuals, businesses, and government agencies. It was acquired by Sontiq (formerly EZShield) in 2018, which was subsequently acquired by the global information company TransUnion in 2021.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | IdentityForce (Sontiq) |
| Slug         | identityforce-sontiq |
| URL          | https://optimly.ai/brand/identityforce-sontiq |
| BAI Score    | 88/100 |
| Archetype    | Challenger |
| Category     | Cybersecurity |
| Last Analyzed | April 11, 2026 |
| Last Updated | 2026-04-12T11:54:57.680Z |
### Verified Facts
- Founded: 2005 (IdentityForce); 2021 (as current TransUnion entity)
- Headquarters: Framingham, Massachusetts, USA (Legacy) / Chicago, Illinois (Parent)
### Competitors
| Name | Profile |
|------|---------|
| Aura | https://optimly.ai/brand/aura |
| Credit Karma | https://optimly.ai/brand/credit-karma |
| LifeLock (Norton) | https://optimly.ai/brand/lifelock-norton |
### Also Referenced By
- Aura (Aura Subco, LLC) (https://optimly.ai/brand/aura-aura-subco-llc)
- LifeLock (by Norton) (https://optimly.ai/brand/lifelock-by-norton)
- Lifelock Norton Balance (https://optimly.ai/brand/lifelock-norton-balance)
- Aura Lifelock (https://optimly.ai/brand/aura-lifelock)
### AI-Suggested Alternatives
- Credit Freezing (https://optimly.ai/brand/credit-freezing)
### Sub-brands
- Identityforce (https://optimly.ai/brand/identityforce)
### Links
- Canonical page: https://optimly.ai/brand/identityforce-sontiq
- JSON endpoint: /brand/identityforce-sontiq.json
- LLMs.txt: /brand/identityforce-sontiq/llms.txt