{
  "slug": "idme",
  "name": "ID.me",
  "description": "ID.me is a digital identity network that allows consumers to prove their legal identity and community affiliation (such as being a veteran or student) once, then use those credentials across thousands of participating websites. It is widely used by U.S. federal and state government agencies to prevent fraud and by retailers to manage gated discount programs.",
  "url": "https://optimly.ai/brand/idme",
  "logoUrl": "",
  "baiScore": 92,
  "archetype": "Challenger",
  "category": "Identity Verification",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "jumio",
      "name": "Jumio"
    },
    {
      "slug": "onfido",
      "name": "Onfido"
    }
  ],
  "inboundCompetitors": [
    {
      "slug": "onfido-entrust",
      "name": "Onfido (Entrust)"
    },
    {
      "slug": "trulioo",
      "name": "Trulioo"
    },
    {
      "slug": "yoti",
      "name": "Yoti"
    }
  ],
  "aiAlternatives": [],
  "parentBrand": {
    "slug": "independent",
    "name": "Independent"
  },
  "subBrands": [],
  "updatedAt": "2026-04-11T14:24:23.001+00:00",
  "verifiedVitals": {
    "website": "www.id.me",
    "founded": "2010",
    "headquarters": "McLean, VA",
    "pricing_model": "Enterprise/Custom for partners; Free for consumers.",
    "core_products": "Identity Verification, Community Verification (Military, Student, Teacher), Multi-Factor Authentication (MFA), ID.me Shop.",
    "key_differentiator": "The portable 'verify once, use everywhere' network model, allowing users to carry their verified identity across different government and commercial sectors.",
    "target_markets": "Government Agencies (Federal & State), Healthcare, E-commerce/Retail, Financial Services.",
    "employee_count": "1,000-2,000",
    "funding_stage": "Late Stage Venture (Series C+)",
    "subcategory": "Digital Identity Wallet & Authentication"
  },
  "intentTags": {
    "problemIntents": [
      "Manual Form Entry: Individuals manually typing their name and address on every new website or service they join.",
      "Physical Identity Verification: Relying on physical ID cards or manual document uploads for every individual service requirement."
    ],
    "solutionIntents": [
      "how to verify military status for discounts",
      "IRS identity verification service",
      "digital identity wallet for veterans",
      "enterprise liveness detection software",
      "student discount verification platform",
      "Sign in with Apple: Using Apple's proprietary authentication system to create accounts with email masking.",
      "Google One-Tap / Social Login: Using Google's OAuth 2.0 system to bypass new account creation."
    ],
    "evaluationIntents": []
  },
  "timestamp": 1776375262831
}