{
  "slug": "idtag",
  "name": "Idtag",
  "description": "Idtag, operating primarily under the SmartTag brand, provides comprehensive pet safety and recovery solutions including universal microchip registration, 24/7 lost pet alerts, live recovery support, custom ID tags, QR tags with location alerts, 24/7 live vet care, and pet insurance partnerships, aiming to reunite lost pets with their owners.",
  "url": "https://optimly.ai/brand/idtag",
  "websiteUrl": "https://idtag.com/",
  "logoUrl": "https://logo.clearbit.com/idtag.com",
  "baiScore": 57.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Lost Pet Recovery & Identification Services",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-23T04:44:24.109Z",
  "verifiedVitals": {
    "website": "https://idtag.com",
    "category": "pet services",
    "what_it_does": "Idtag, operating as SmartTag, provides pet microchip registration, lost pet recovery services, and pet ID tags. It offers 24/7 live recovery support, lost pet alerts to local shelters and vets, and recovery tools like lost pet posters and QR tag scan alerts. Additionally, it offers 24/7 live vet care with Platinum Protection plans and facilitates pet insurance quotes through Rainwalk. The company also supplies ISO-certified microchips, scanners, and custom ID tag solutions for pet professionals.",
    "primary_audience": "pet owners, veterinary clinics, animal shelters, rescue groups, breeders, and pet retail businesses",
    "core_product": "pet microchip registration and lost pet recovery services",
    "pricing_model": {
      "kind": "subscription",
      "detail": "Pet microchip registration starts from $8.95/year. Emergency Lost Pet Recovery Service is $24.95. Pet insurance is offered with a monthly price."
    }
  },
  "intentTags": {
    "problemIntents": [
      "Concerned about losing my pet",
      "Need to register my pet's microchip",
      "Pet is lost, need help finding them quickly",
      "Looking for a reliable pet identification system",
      "Require immediate veterinary advice for my pet",
      "Seeking affordable pet insurance",
      "Veterinary practice needs to source microchips and scanners"
    ],
    "solutionIntents": [
      "Pet microchip registration service",
      "Lost pet recovery system",
      "Pet ID tags with QR codes",
      "24/7 online vet consultations",
      "Pet insurance provider comparison",
      "Microchips and scanners for animal professionals"
    ],
    "evaluationIntents": [
      "Idtag/SmartTag service reviews",
      "Best pet recovery services comparison",
      "Effectiveness of QR pet ID tags",
      "Cost of pet microchip registration plans",
      "Reliability of 24/7 pet vet chat"
    ]
  },
  "businessProfileClaims": [],
  "timestamp": 1790425200126
}