{
  "slug": "iherb-international",
  "name": "iherb-international",
  "description": "iHerb is a US-based company operating as an online retailer since 1996, offering a wide range of health, beauty, sports, food, and nutritional products. It specializes in global shipping to over 180 different countries.",
  "url": "https://optimly.ai/brand/iherb-international",
  "websiteUrl": "https://iherb.com/",
  "logoUrl": "https://logo.clearbit.com/iherb.com",
  "baiScore": 70.8,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Health, Beauty, and Wellness Retailers",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-12T11:23:52.372Z",
  "verifiedVitals": {
    "website": "https://iherb.com",
    "category": "e-commerce, health and wellness products",
    "what_it_does": "iHerb is a US company that serves customers worldwide by shipping health, beauty, sports, food, nutrition, herbs, and supplements to over 180 different countries.",
    "primary_audience": "Customers worldwide",
    "core_product": "Health, beauty, sports, food, nutrition, herbs, and supplements",
    "pricing_model": {
      "kind": "transactional",
      "detail": "Customers purchase products directly from the website."
    }
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1790142335402
}